bright.bazaar product lineAlmost ten years ago to the day I was sat on The Tube in London riding across town with a then colleague and I sheepishly told her that I’d recently started a blog called Bright.Bazaar. I had explained that I didn’t really know what I was doing yet, but that I was excited to have a space to continue my writing – I was a recent Journalism grad – and to share my passion for design. I remember that she turned to me and said: “I have no idea what a blog is but I LOVE the name, it sounds like a brand and it sounds so YOU.” I’ve held onto those words over the past decade. During both the incredible highs and the times when I questioned everything and felt as though I had lost my way. There are always times in my life and careers where I lack confidence or clarity in my decisions, but that seemingly everyday conversation on the train has given me the courage to stand by my convictions and visions for my blog, and well – I guess it’s official now – brand. Today, I’m thrilled to write, the first Bright.Bazaar product line launches! You may have seen my teaser announcement over on Instagram earlier this week but today I wanted to do a deep dive on the collection for you all. This is a long post but I wanted to share everything with you all! Try and hang on until the end of the blog as I’m doing a $500 giveaway for the winner to buy whatever they like from the Bright.Bazaar product line!

The Bright.Bazaar product line is a limited time only collection that’s the result of almost two years of work! ‘The Bright.Bazaar Collection by Will Taylor’ is on sale from today at grandinroad and I can’t quite believe the day has arrived. The collection is available from now through to the end of this year. Before I dive into all the juicy details about the products (I’m so proud of them!) let me explain how this all came about…

Around two years ago I was keen to explore what the next chapter for Bright.Bazaar looked like. It was 2016, I’d been in the US for almost a year at that point, and I was ready to try and grow the business. So, I started working with a licensing manager on pulling together a look book for what a potential Bright.Bazaar product line would look like. I designed my own prints and patterns, pulled together color palettes and drew sketches for the furniture. Then, in early 2017 I was featured in The New York Times Style’s career column, Up Next. A few days later, having read the NYTS piece, the president of grandinroad wrote to me saying that, should I be interested, the brand would love to explore partnering with me to create a Bright.Bazaar product line. The best as they say, is history! Or, in other words, it was eighteen months of A LOT of hard work, meetings, travel, designing, samples, styling, writing and so on. It was a pleasure working with the grandinroad team and I’m so grateful to have been able to work alongside the talented folks at their HQ to create the Bright.Bazaar product line. It truly has been a team effort and I’m grateful to everyone who has been part of the process: my heartmate and business partner, Toby, for providing boundless wisdom and support, Darren, Michelle, Nina and everyone at our licensing and media management team, PR duo Rich and Jenny, and all the employees grandinroad who helped guide this first timer through the woods with their smarts and talent. And here is the result!bright.bazaar product lineOK, so the Bright.Bazaar product line features 40 products across living room, dining room, home office and entryway/nook. The collection consists of furniture, home accessories, lighting, art and rugs – everything you see in these pictures is from of the Bright.Bazaar product line. The best part? Everything, yes everything, is under $1,000. Isn’t that amazing? I mean, the Aslund sofa is $799 which I think is incredible. The prices range from $29 – $999 so I hope you’ll find the collection to be accessibly priced no matter your budget. I’m thrilled to have created a line of such high quality without a prohibitive price tag. For example, the Sno bookcase (seen above) is only $599 and comes fully assembled! Don’t get me wrong, I love to splurge and invest occasionally as much as the next person but I’ve always loved accessible and democratic design.

I’ve always looked to the colors, patterns and textures I’ve seen on my travels when seeking design inspiration. I took the same approach when developing the prints, sourcing the materials and designing the shapes of the pieces in my first product line. I designed the collection to have a Scandinavian Coastal vibe, fusing the effortless ease and clean lines of Nordic design with the comfort of classic coastal elements.

Having spent my adult life living in small apartments in London and New York City, I’ve always need to consider how else I could use a new piece of furniture. Either in another room, or in a new apartment altogether. With that in mind, I wanted everything in the collection to be as functional and flexible as possible. The Copenhagen bench (seen above as a coffee table) is one of my favorite pieces from the collection for this exact reason. I remember sketching this piece before I’d even considered that one day it might actually become a real piece of furniture. Now, it’s front and center – I love that we designed it to have a removable tray (attached by magnets) so that you can use it for TV dinners, serving drinks at a party or even as a catch-all for mail, magazines, keys etc. in an entryway where it could be repurposed as a bench to sit and take your shoes off. Plus, I can’t get enough of the tufted grey upholstery. Love, love, love!

The Skog lamp (meaning forest in Swedish) was inspired by my memory of driving through a Swedish forest between two location photoshoots for my first book. We were driving from Stockholm to a small cabin located a few hours outside of Gothenburg and I was captivated by the beauty and sheer abundance of Silver Birch trees. The embossed pattern in the ceramic reflects the blur of the trees as we sped past in the car all those years ago. Similarly, I designed the pattern seen on the Menorca rug (above) as a nod to the texture and irregular shape of the dry-stone walls that litter the Spanish island my heartmate and I married on just over four years ago. Shop all the living room products here.bright.bazaar product lineI think because I started Bright.Bazaar from humble beginnings – the small rented bedroom I lived in in London – and then continued worked on growing the blog and business from my home offices over the past decade, it’s meant I’ve come to truly understand the importance of creating a home office that feels as welcoming as a living room. I kept that vision front and center while designing for the home office category in the Bright.Bazaar product line. I also tried to think hard about the kinds of products you guys have told me you love and wished you had over the years.

Case in point: the Rem shelves. They are a direct result of this room makeover I did for GMA a few years ago. As part of the TV segment I made a set of DIY wall shelves using old leather belts and wooden planks. They were a huge hit but lots of you messaged to say that you didn’t have the time to make them even though you loved them. So, I created an off-the-shelf solution in the Bright.Bazaar product line. Plus, in the Rem shelf the ‘belts’ are actually reinforced inside with metal so they are more secure and can hold more – win win!bright.bazaar product lineThis is hard because I want to write about my inspirations for every product and the story behind each one but I realize that you all have lives to lead and that would be far too self-indulgent! So, if you are still here, thanks for indulging me this far and I hope you aren’t too bored! Here’s a few pieces I’d love to highlight from the home office space:

The Fjord mirror is inspired and named after the glassy reflections of the fjords I saw while exploring Norway. These look great alone in a powder room, as part of a gallery wall (like above) or hung in multiples to make a statement feature in an entryway etc. So simple yet so versatile – love it!

The Bellport pouf is a nod to the village where we own our little beach house and it’s made here in the USA. I like adding comfort elements into a home office and having somewhere to put your feet up while you think or sit on a conference call is a lovely touch.

I love the curve of the Bodo desk and how the raised apron makes it super practical to stop anything slipping off. Plus, there’s hidden keyboard and cord storage, plus two drawers and a lift-up device stand so it’s super practical. And, I mean, just look at those beautifully tapered legs and brass ‘feet’. Love!bright.bazaar product lineThe entryway category in the collection was aimed at making colorful, stylish pieces for those awkward nooks in your home. From the empty space in the entryway or on the landing to the unloved corner in your bedroom or living room, I wanted to include these pieces in the Bright.Bazaar product line to soothe those décor headaches.

I love the blush pink color of the Polly chair (named after my mum) because it flows effortlessly with the curves of the design. I loved the exposed frame, too. It’s also really comfortable to sit and curl up in. I think it pairs beautifully with the Cometa rug – the black gives the blush a little edge. Plus, the Cometa rug is reversible so you can have white lines with a black background, which makes it great for homes with kids or pets.

The #MakeYouSmileStyle pillow is really a thank you to my followers for their support and growing the strapline of my blog into a community of people all over the world on Instagram. The hashtag now has well over ¾ of a million pictures added to it on the ‘gram, which is incredible!bright.bazaar product lineThe final category in the Bright.Bazaar product line is the dining room. The Scandinavian influence in the collection sings loudly in this space thanks to the beautiful shape and form of the Host dining chair. One of the reasons I love Scandinavian design is because it often results in pieces that don’t have unnecessary bells and whistles but rather they an effortless ease thanks to perfect form and function. In the Host dining chair the solid mahogany wood and ergonomic shape of the seat and back are all that’s needed to make this chair a timeless piece.

The Bergen vases are, as the name suggests, inspired by the colorful wooden houses that line the harbor in Bergen, Norway. While the Seaside rug has a subtle aqua ombre and was inspired by the varying shades of blue seen in the ocean off the coast of Seaside, Florida.

I saved one of my favorites until the end. The Dock cabinet (seen above and below) is such a great piece. The handwoven rope doors are the perfect introduction of texture and warmth, especially into a space with an all-white base such as this shiplap room. I love how the sailboat cleat style handles are a subtle and tasteful nod to the coast. As the Dock cabinet has a flat side it means that if you have a larger space you could line two or three of these up against one another to create a larger buffet/sideboard moment. Plus, there’s a media hole so you can repurpose this as media/TV cabinet. Overall, I’m so thrilled with how the collection came together. I hope you will agree that it feels very ‘me’?! And, hopefully, there’ll be an item or three (!) in the mix that feel very ‘you’, too! On that note, it’s giveaway time…bright.bazaar product lineGIVEAWAY

If you read this far, thank you so much! I truly appreciate your support. As a thank you and to celebrate the launch of the Bright.Bazaar product line I’m hosting a giveaway for a $500 grandinroad gift card so you can buy whatever you love from the collection. All you have to do to enter is leave a comment on this blog post telling me which item from the collection you love the most before 11:59pm EST on July 19th 2018. No purchase necc. USA only as the gift card is in US Dollars. Good luck, my standard contest rules apply which can found here.


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Liam McNally Reply

    Congratulations on the product line Will.

    You’re success is an inspiration to so many of us.

  2. Congratulations! I love all of it, but I know exactly where I’d put the fjord mirror – between two windows in our living room 🙂

    • @Betsy – Thank you! Love that you picked the Fjord mirror – it’s a small but mighty piece because it’s so flexible in how it can be used. Great choice!

  3. Will! This is AMAZING!!!! Congratulations! The pink chair is my favorite! Is it bad I want two?! LOL

    • @Linda – Thank you so much! The Polly chair is a great choice because it’s so comfortable and I *love* the blush color. So, essentially, I can totally understand you wanting two of them. Haha! 😉

  4. Congrats! Loved reading through your inspirations and the process. I choose the desk, the brass feet sold it to me but the whole piece looks fantastic.

    • @Dave – Thanks for taking the time to read it, I know it was a long one! The brass socks on Bodo are a lovely finishing touch that I’m so glad we added.

  5. Beautiful designs Will, you should be very proud. Hard to choose one thing but have to say the sofa has a beautifully modern feel.

    • @Mags – So kind of you to say, thank you. I’m really proud of the collection for sure! Isn’t the Aslund sofa lovely? I adore the bench cushion and slim profile of the arms.

  6. You deserve this success and are an inspiration to me and so many of us! I love it all! Can’t pick!! ;)))

  7. The collection does look like you. I enjoyed reading the post and like understanding how it came to fruition. I never knew creating products was a process like this. The hard work you’ve clearly put in has paid off as I want to buy everything! Thank you for hosting the giveaway. My favorite item is probably the shelves, partly because they look great and also because I like the story to them. All the best with this venture Will.

    • @Tommy – That is such a lovely comment, thank you. It’s been so much work but I’m so grateful to have had the opportunity. And thanks for taking the time to read the post, I know it was a long one!

  8. Will….I love it all…honestly!!! You can tell from your post how much you care and love the designs! ! And I need to pick a favorite for the giveaway….it’s not easy…I think the pink chair! xoxoxo

  9. Congratulations. The line looks great.

    I really like the sofa, it would be perfect for our new condo.

  10. Alison @ NewportLane Reply

    The Summer wall art. And the James wall art. And the Dock cabinet. And those vases. And all of it. 😉 Congratulations on a beautiful line!

    • @Alison – Great choices! The Dock cabinet is one of my faves as well, I love the texture and warmth it brings. Thanks for the kind congrats!

  11. Wow, Will this is insane!!! Congratulations!! I love everything and each and every product is so you! What a fantastic achievement! So proud of you!

    • @Mike – Thank you SO much! Reading that really does make me smile, and I LOVE that you picked the Dock cabinet as it’s my fav too! Have a lovely day!

  12. Fontenot Harry Reply

    Congratulations, Will! The Bright.Bazaar line is exquisite. Loved reading about the journey and inspo behind these beautiful items. Going to take a closer look at everything, but I think the Dock cabinet is what I’m grabbing first. Cheers to a successful launch…I know we’ll be seeing “Sold Out” very soon.

    • @Harry – Thanks so much for taking time to read the post, I’m so glad it was interesting! And, Yay, the Dock cabinet is my favorite as well! So textural. Love!

  13. Now this is why I love design! It’s refreshing people like you with incredible aspirations, hard work, and thought provoking creative processes to bring us irreplaceable stylish solutions for any space. It’s pieces like these that make a house/apartment feel like a real home — leaving those who get to enjoy them smile every time they walk into a room. Looking forward to introducing your collection into my home! Congratulations on such a dream come true and product line many of us will cherish for many years to come!

    • @Justin – Wow. I am blown away by the generosity and warmth of your words. Thank you so much for being so encouraging and supportive of my work, it really does mean a lot. And I’m so thrilled you like the collection, I’d be honored to see pieces in your home! Thanks again, this really did make me smile.

  14. Steven Swift Reply

    Hi Will.
    I sm so pleased to read of your well deserved success. The collection is amazing l am thrilled for you.
    I can see why you love Menorca, l have just returned from 2 weeks there. It’s so beautiful.
    Best wishes for your continued success.

    • @Steven – That’s so kind, thank you. And I’m so glad you had a wonderful time in Menorca, it’s our favorite place and inspired lots in this collection.

  15. Amanda Taylor Reply

    Everything is so beautiful! Congratulations! I can’t decide if the Coften chair or the Menorca rug are my favorite. They’re both so great!

    • @Amanda – Awwww thank you! I’m so glad you think so. The Menorca rug is so special to me because of the inspiration behind it – I love it!

  16. Congrats Will! I love the simple yet elegant vibe of each piece that it’s so hard to pick a favorite. Though the Bodo Desk is 😍😍😍

  17. The Coften chair and ottoman are absolutely gorgeous! Congratulations on your beautiful line- it is an accomplishment well deserved!

  18. Kevin Dominguez Reply

    Everything is amazing! Great job! I’m in love with that Dock Cabinet!

  19. Am I allowed to say that my favorite is all of it?? I especially love the round dining table. I love Scandinavian design!

  20. Fred Burkett Reply


    I have been following you on IG for some time now, and I must tell you that I am so in love with the new line and excited for this huge step in your career.

    As a small business owner myself, I know how gratifying it can be when a new project comes together, and I can’t think of anyone more deserving of this success.

    I’m already anxiously anticipating where you go from here, and feeling so lucky to be able to follow your journey!


    • @Fred – Thank you for following along and for your support, it really means a lot. The desk is proving a popular pick! Glad you love it as well!

  21. Congratulation! This is an incredible line, I fell in love of the Polly chair is has a great design and loved the color! I’ve been following you since a while and it so cool to see how fast you and your brand are growing! Greetings from New York!

    • @Andres – Thank you so much for following along and for all your support! The Polly chair makes me smile because it’s named after my mum. The blush color and feminine shape is SO her!

  22. Jeremy Zerbe Reply

    Congratulations on the new line! Love love love the Host Dining Chair! I’m currently building a new home, and the Scandinavian style of the chairs would be perfect!
    IG: @jz0220

  23. I am so in love with the Copenhagen Bench, Will! Congratulations again 💙 – Todd (@tneedle)

  24. I love the Hampton’s Bulletin Board! I live in a dorm at uni and that would be perfect for my space! Congratulations on all your success!! These products are beautiful 💙

  25. That dock cabinet is beautiful. Such a great collection– congrats!!! (@alex_haines on instagram)

  26. Congrats on your next adventure! The collection looks amazing! 😍 I personally love the Brooke Fllor Mirror. That would fit perfectly my new newly renovated master suite. You’re an inspiration, and I too opted for some bold color choices, rather than stick to neutrals. Thank you for inspiring me to be different.

  27. Jeremy Zerbe Reply

    Congratulations on the new line! I love love love the Host Dining Chairs. I’m building a new home, and the Scandinavian style of them is PERFECT for my dining room!

    IG: @jerm0220

  28. Davlee2012 David Reply

    The Bellport pouf, of course!!! Smart, and comfortable.

  29. I need the armchair. The entire dining set. The entire office set up. And those shelves are the answer to my every prayer. Measuring my walls now.

  30. Kenneth Wesley Earley Reply

    Amazing collection!

    I immediately fell in love with the Bellport Pouf -and- the Porta Chest. Those are the first two “must have” items for my own home.

  31. That Dock Cabinet and that Host Dining Chair are both so beautiful I can’t choose a favorite. Definitely want to incorporate into my house in Joshua Tree!

  32. Its a toss up between the Polly Chair and the Dock Cabinet! Either, actually both, would bring the coastal vibe I am going for into our my new mountain home! Its been fun, but difficult, searching for pieces that bring the two together. This line seems perfect for it though 🙂

  33. Congratulations, Will! I’m love the Dock cabinet–I’ve been looking for a versatile storage-and-entertainment-ready piece like this, and I love the woven doors. The desk is too cute, too!

  34. Hi Taylor!

    We talked a few times on Instagram since I followed your account and commented some of your pictures. I am so happy for you and it must be a dream come true! I absolutely love the Menorca Indoor Rug and the Centered wall . They are phenomenal! I think you have a lot of creativity and you are an inspiration to me. Wish you the very best.


    Samuel Belanger

  35. Great job Will! Love so many white and blue colors, so we could dream that we are next to the sea everytime. My fav product is the Rachael bar chair, because it remembers me the chairs of my grandparents’s house. Sweet and white regards from Spain!!

  36. Great collection you’ve created! Loving that Porta Chest the most though 💙

  37. The pink polly chair and the cometa rug are 2 of my favorites. You have done such a great job, congrats!

  38. Tom Kordenbrock Reply

    Congratulations Will! All of these pieces look amazing, but I’m LOVING the Polly chair!!

  39. Mike Hines Reply

    First and foremost..THIS IS EXCELLENT! The time and dedication this must have tool has paid off. From what I see..each product looks to be excellent and well designed. Congrats.

    That said: THE DOCK CABINET!! I’m loving what I’m seeing. #favorite #love

  40. Kirk Schultz Reply

    Congrats Will! What an amazing accomplishment! Your hard work and style are such an inspiration. Your whole collection is a dream! But, the dining set is my absolute favorite!

  41. Love the brooke floor mirror since we share a name 😉 But I am seriously in love with the blush colored arm chair. It’s so soft and feminine and would look good in so many different spaces.

  42. Forgot to leave my IG handle so commenting again 🙂
    Congrats on the launch! Obsessed with the Polly chair


  43. I’m torn between the Copenhagen bench or the Nobis nesting table set! Roommates and I just moved and our living room is very mid century, so either of these pieces would really help bring it all together! Beautiful collection!

  44. Congrats Will!! I’ve followed your blog for a while and love your style, voice, and heart.

    Everything is gorgeous but if I had to pick, I love the bookshelf and the floating shelves. I’m a bookworm and always looking to add space for my collection 🙂

  45. Dominic Barbaro Reply

    Congratulations, it’s so exciting!! I absolute love the desk and am looking for one like that. Xx Dom

  46. Justin Lee Reply

    Love the clean, graceful lines of the couch and the nautical-inspired lines of the desk. 😍👍🏻Very beautiful! @realtor_justin

  47. Congratulations Will! Everything looks soooooo good! The Dock Cabinet is absolutely adorable and is my favorite piece! I’m sure everything will be sold out soon! 😉

  48. Doreen Fitzpatrick Reply

    Love everything, Will, but especially the Nobis nesting tables in pink! I like that it is so versatile and can be used as a side table or as a coffee table. The design, which allows the tables and the tray tops to be use separately, is ingenious and practical, too.

  49. I am so proud of you Will for launching something so huge! I wish you the best of luck and can’t wait to follow you along your wonderful journey! -SimplyShawnNichols

  50. My favorite is the Toby blanket. It’s so cute that you named part of the collection after your husband. I love it! Congrats on everything 🙂


  51. I adore the Menorca rug!! Especially the story behind it…💙💙 Again…massive Congratulations Will, on going after your dreams and making them happen!!
    Much love and many more successful business ventures!!
    Danica @flossiecottage

  52. Cristina Camara Mandy Reply

    I love the entire collection BUT my faves are the BODO DESK and the POLLY CHAIR 🙂 my IG handle is @CristinCamaraMandy

  53. Will! This is SOOOO great! You are KILLING it in the design game. Seriously! I had planned to get another West Elm desk for my next apartment since I work remotely BUT Your Bodo desk is so perfect. It’s my fave! And It’s definitely going to be my next desk (plus the price is seriously so PERFECT).

    It’s been amazing watching your journey. I loved your blog, couldn’t believe I got to meet you IRL at West Elm Chicago for your first book’s book signing, and continue to be inspired by your Instagram and blog. Congrats on your successes!


  54. Sam Warren Reply

    Honestly have been seeearching for a simple black metal floor mirror. Shocking that no one really makes a great one – looked at Ikea, West Elm, CB2, you name it and found nothing that I like. Everything was white, copper, silver or wood and didn’t fit with my ascetic. Obsessed with the Brooke Floor mirror, literally has been what I was looking for <3

    Separately – have been really inspired by your story for a while now. While I'm an American, my longtime boyfriend is not and we struggled a lot with the difficulties of how to make it work if he couldn't stay, visas, OPT, CPT, etc. It's always amazing to see others who have been able to make it work!

    • @Sam – Hope you guys managed to get your visa issues sorted out, I know how stressful and worrying it can be. And thanks re: the mirror!

  55. Will, everything is so perfect! I can’t wait to shop the collection as we purchase our next home in the coming month. The Bergen vases are so gorgeous!

    Congratulations on the product line!!

  56. Argh, so many gorgeous pieces and I have to choose just one…!! Firstly, massive congrats on your collection, Will – it’s absolutely stunning… I’m in love with the Bodo desk though, simplistic Scandi-style design – it’s beautiful and practical! 😍

  57. I love the Aslund sofa! It’s clean design and color is perfect and the brass “socks” are a nice touch, too! @bords94

  58. Vicki Leonardo Reply

    Congratulations. How exciting this must be for you. I love the collection, especially how each room has a clean yet cool vibe. I especially like the office and would love to get all the pieces.

  59. Nola Camara Mandy Reply

    I LOOOVE the polly chair and the bodo desk – my handle is @NolaPrincessMonkey

  60. I loved the whole collection!😍😍 As my house is under construction nowadays and soon I’ll be getting a brand new room I’d love to have any of these!😍❤️ But yes, personally I love the Polly Chair, Bodo Desk, Bellport Pouf, Snow Bookcase and basically everything.😅❤️ @devnarda05

  61. First of all, CONGRATS ON THIS MILESTONE! This collection is so you! My absolute favorite item is that desk! I’m moving next month and I really want to create a nice, cosy and inspirational workplace, since I will finally have room to create that! I’m totally digging the complete collection, but that desk would make it all complete and make me smile a lot 😉

    You’re awesome!


  62. I just checked out the collection and I. AM. IN. LOVE. (Don’t tell Andrew haha).

    I am seriously so proud of you for putting out this collection and for following your dreams. I just ordered the Shoreditch lamp (named after my favourite area in London so how couldn’t I really?) but I am definitely eyeing that gorgeous Copenhagen bench next!


  63. THE DOCK CABINET! 😀 you of all people should be able to understand that incredible ‘love at first sight’ moment you have with something that isn’t human- it’s furniture!
    I had it once before with the – now Cult favourite – Ikea Stockholm Rattan Cabinet, which for some inexplicable reason was discontinued 😫 my heart has been broke looking for something to fill that space in my new home and my heart…
    UNTIL NOW! 😀
    THE DOCK CABINET! LOVE AT FIRST SIGHT! no other way to describe it! Congratulations on such an incredible collection! and Congratulations on creating a love at first sight moment for me 🙂 ✌🏼 Love & Light, Colour & White 😁

  64. Channeling Jonathan Van Ness from Queer Eye here, but those dining chairs are just gorg! Love your style Will!

  65. Contrats!! I’m literally obsessed with the entire collection. The Seaside Indoor Rug (and Summer Wall Art) are my faves, but it’s honestly impossible to choose just one thing.
    Cheers, -Michael (@michaelardan)

  66. Kelly Mitchell Reply

    That Dock cabinet is to die for! Everything looks fresh and easy. Congrats on your collection.

  67. Randy Cook Reply

    Obsessed with the pink chair!!!! Such an amazing collection.

  68. Congratulations on a beautiful collection! I’ll take the whole lot. Absolutely obsessed with the Aslund sofa— gorgeous!

  69. It is next to impossible to choose but the host dining chairs are amazing. So so so happy for you on a stunning collection, Will!
    Lauren Marttila

  70. Will, on another platform but I must say: congrats again, the collection is stunning!! It’s so quintessentially Bright Bazaar and “summer in the Hamptons”. Hopefully there are seasonal collections for the future (I’m a sucker for dark, moody, fall colors) but I’m LOVING that Copenhagen Bench and Aslund Sofa. Divine!

  71. CONGRATS!!!!
    The lines are beautiful and the collection is stunning. My favorite piece of the collection is the copenhagen bench and the coften arm chair.

  72. Corey Yoberts Reply

    This is absolutely so exciting and congratulations times a million!! Each piece feels so natural – so accessible. Out of all the options (which it’s almost impossible to decide) my favorite is the host dining chair. It looks so warm and adds a super organic feel to all the pictures it’s in. Feels old but new, you know? Absolutely love the line — congrats again!

  73. It’s all so beautiful, Will! I love the Polly Chair and the Brooke Mirror. 😍

  74. Pedro Sanchez Reply

    All the collection look stunning with those cool design inspirations you have! Also great to read some Spanish influence have been portrayed in some pieces. Withing my favourites will be the Nobis Nesting Table, Set Of Two, mainly because I have been looking for a coffee table for a while and it will look great in our living room! 😉

  75. Honestly have been seeearching for a simple black metal floor mirror. Shocking that no one really makes a great one – looked at Ikea, West Elm, CB2, you name it and found nothing that I like. Everything was white, copper, silver or wood and didn’t fit with my ascetic. Obsessed with the Brooke Floor mirror, literally has been what I was looking for <3

    Separately – have been really inspired by your story for a while now. While I'm an American, my longtime boyfriend is not and we struggled a lot with the difficulties of how to make it work if he couldn't stay, visas, OPT, CPT, etc. It's always amazing to see others who have been able to make it work!

  76. What a milestone this is! Absolutely chuffed to bits for you – the product line is gorgeous and has your ‘make you smile style’ written all over it! I’m quite enamored by the Dock cabinet and the pink chair and adore how much inspiration you’ve taken from your adventures 🙂 Amazing and wish you all the success in the world for this line – it’s so inspiring! xxx

    • @Kimberly – Awwww thank you so so much! I love the texture and warmth of the Dock cabinet. Hope you are well and the ‘new’ house is shaking down nicely! xx

  77. Matt biocich Reply

    The Bergen vases have a beautiful silhouette and I love the Norwegian influence in the design of them!! They would definitely brighten up any space!! Hope this means we’ll see plenty of Bright Bazaar products for years to come!! 😍 @mattbiocich

  78. Qiang Zheng Reply

    Love all the pieces that has a transformative use like the copenhagen bench with trays that gives it a more practicalness. And being conscious of the smaller spaces like ones in nyc is definitely a plus

  79. Congratulations on your success and product launch!
    Love the Palma dining table and host chairs! So natural and clean looking!

  80. The Polly Chair is my favorite! That shade of pink would make me smile every time
    I see it 🙂

  81. The Polly Chair is my favorite! That shade of pink would make me smile every time
    I see it 🙂


  82. I love the Coften Arm chair and ottoman. The whole collection is just gorgeous.

  83. Congratulations Will! Totally on brand… made me smile! I’m completely enamored with the Menorca Rug but I think the Dock Cabinet is screaming: “Buy me for your dining room as a drinks cabinet!” @g3living

    Love, love, LOVE Nobis Nesting Table. PINK, definitely.
    I moved into my new place 2 weeks ago and have been looking for a coffee table to match my light pink couch. I can’t believe you realized my dream table. Well. I kind of wish there is an option to choose one pink tray top and one grey tray top for the set. Nonetheless, BRAVO!

    • @MoeMyat – We’d hoped to be able to do that but it drove the cost of the piece up so much that we decided against it in the end! And thanks of the kind words!

  85. Congratulations on the new line and all of your success! You are truly an inspiration and deserve it!

    I love it all but if I had to pick, I would pick the sofa!

  86. Hi Will! First Congratulation! This collection looks wonderful. When you said in your story that you had an announcement I thought about this! 🙂 My favorite is by far the Polly Chair, it would look amazing in my bedroom! 😉
    Do you have any of your furniture already displayed in the Beach House!!?

  87. Love everything about this! The dining table in particular would be phenomenal in my apartment…and be a massive upgrade from the cheapest Ikea table I could find 😀

  88. I’m in love with the whole collection. It’s really fresh and elegant! Congratulations on the project!!
    If I had to choose just one piece, it’d defenetly be the Copenhagen bench. It looks very versatile to place it as a auxiliary table, or in the hall or even next to the foot/end of the bed. ❤️❤️❤️

  89. The scandinavian table is simply awesome and the color palettes are as always simply perfect. I will took some inspiration for my beach house hoping to win the giveaway 🙂

  90. Many congratulations Will! This is so awesome. Your achievements are inspirations to many of us.
    The line is absolutely gorgeous! My favourite would be the Palma Dining Table.

  91. LOVE the exposed frame on the Polly Chair (even more, that you named it after your mom)!

  92. Joel Merren Reply

    Definitely the navy chair! It would go so great with my living room. I hope I win!

  93. Congrats on everything Will! Your line is so beautiful! My favorites are the two wall arts, the menorca indoor rug, and the horizon throw! Best wishes!

  94. Paul Pemberton Reply

    Your collection is amazing. The sno bookcase is just so 😍😍😍. Congratulations Will, so exciting for you xx

  95. I think I just found my new design vibe: Scandinavian Coastal. Love everything about the collection, Will. Love to see the Nobis nesting lacquer tables with a blue finish (similar to your bathroom tile) added to the mix. But I’m in love with the Skog table lamp and the blue Coften chair.

    Congrats on your new launch!

  96. Oh my goodness I feel like this is the design collection I’m didn’t even know I was waiting for! Everything looks fantastic, especially in love with that desk 😍😍😍.

    Congratulations, Will ☺️😘

  97. Congrats!! Love the bodo desk the most! Simple and yet elegant.

  98. Brb ordering seven Dock cabinets to line my apartment with 🙏🙌🙏🙌🙏

  99. Dan Murphy Reply

    Congrats! The collection is beautiful and definitely fits into my style. It definitely represents your style perfectly! I’ve been looking for a blue accent chair for a long time and your Cofton chair definitely fits the bill! I can already imagine 2 of them together creating the perfect reading nook. Congrats again!

  100. Tyler Kilby Reply

    It all looks stunning, sir! You did an outstanding job and I can’t wait to nab one of the blush Polly chairs (omg, Mom 😩💖) for my new apartment. You really did the thing!!!

  101. The stunning aslund sofa would look great in my apartment! Great job on the collection! can’t wait to see more!

  102. Loveeee the Bodo desk – would be so perfect for a home office. Congrats on the line!

  103. The Belloort Poof named after your first beach house is just everything! Love this line!

  104. My favorite piece is the Porta Chest. The blue color is great! IG: @thebrettcrisp

  105. What an amazing job!! I have to say that my favorite is the Polly chair for sure! But honestly it all looks amazing!

  106. Wish those of us outside the US were able to enter… but a beautiful collection ! Love the Coften chair’s shape + colour ! Congrats!!

  107. SO inspiring! Congrats Will, couldn’t be happier for you!

    p.s. Those NOBIS NESTING tables with the pink trays — all the heart eyes!

  108. Love to Fjord mirror. Quite literally, we need one more piece in our home and that migggght be it!

  109. Nisha Reddy Reply

    I love the entire product line! But, if I had to choose one item, the Polly Chair is calling my name. It’d look perfect in my bedroom for a reading/study nook.

  110. Victor Fernandez Reply

    Congratulations Will, you should be so proud. I love the whole line, so clean and cohesive. I knew you would be a success. I love the dining room chairs. I’m not sure if they are wicker or rattan?

  111. Beautiful pieces in the collection! Totally my aesthetic. Would love to have all of them in my home. Favorite would have to be the dock cabinet. I love the nautical features and would look great in my apartment entry. Congrats! Insta: @rgp____

  112. Luis Leanos Reply

    Beforehand, congratulations to you! Shows what hard work can do. As for the collection I love the white desk. I’ve been looking for a new one. The blue cabinet is nice as well too.

  113. Beautiful collection! In love with the Coften armchair and ottoman. Would look amazing in my living room.

  114. The Host Dining Chairs are everything! So, so nicely done. @brennan_sylvester

  115. Andrew Jackson Reply

    The Dock Caninet is pretty awesome. Great line. And great work!

  116. Carlos Herrera Reply

    The bodo desk and he dock cabinets are my favorites I can’t pick I actually like the Polly chair a lot as well.

  117. Oh my gosh I am so in love with EVERYTHING. The nautical vibe throughout the pieces is perfection. I especially love the Howie Wall Art and the Balaeric pillow. Actually I’m obsessed with all the pillows. Can’t wait to see what comes next!

  118. Zander Portman Reply

    I’m absolutely in love with the entire collection, but the Aslund sofa is divine. It’s so simple, chic and looks super comfortable.

    I love the muted color used and the mid century legs underneath.

    Can’t wait to start renovating/decorating our home next month around this sofa.

  119. I really like it all, but the Dock Cabinet caught my eye as something I could use right now.

  120. OMG! This is such a great timing! I just moved into a new apartment and need to buy everything for the living room. I was looking for something with amazing design yet affordable. Two of my favorite pieces are the Aslund Sofa and the Polly Chair. Congrats!


  121. Dad,

    Congratulation on launching your new line! I hope all is well.

    The Aurora Pillow is probably my favorite item. I resemble a lot of art work I see on a pillow. Just a simple beautiful design that really brings fun out of your living room.

    In all honestly your eye for color is amazing. Been following you on IG since Christmas. Love every thing you post.

    Cheers! 🍑🍑🍑


  122. Patrick Doran Reply

    All these pieces look awesome! They’re all so light and airy! My favorite so far is probably the cophenhagan bench though as it would be a great addition to any living space 🙂

  123. I love the coften chair and ottoman. All the pieces are beautiful so congratulations on releasing your line!!

  124. Love the dining table- beautifully captures “Scandinavian Coastal” to me!! Modern and clean without looking like every other trendy dining set right now!

  125. Oh Will, this is so exciting!!! I truly am so happy for you because I know you’ve worked so hard to grow your brand and now create your 1st furniture line. Congratulations!!!

    I loved reading your story of how Bright Bazaar all began and what your friend said to you and how it stuck. And that, still with the following you have, it takes acts of courage and faith to keep moving forward, especially when we’re writing the script as we go and still have self doubt.

    I also loved how you took the time to share the story behind each piece!!. I am so sorry I am going to miss meeting you on my trip to NYC, because Id love to hear all about your new line. Maybe next time.

    You torture us by having to pick ONE fave when each piece is so unique!! But if I have to Im partial to the Polly chair because you named it after your Mum and it is such a cool design. And I too love the black and white lines of the Cometa rug and that it’s reversible. It seems like such a versatile rug and I think it would look fabulous against our vintage hard wood floors in our new white kitchen!!

    So proud of you!! Keep up the great work as you inspire me and make me smile every single day. Thank you for being you!! Xo ❤

  126. The Bodo desk is my favorite. I need one for my office and one for the guest room. It’s stunning. Congrats on your line! I wish I could purchase everything

  127. Massive congratulations!!!!
    How exciting your own product line 😀
    I’m absolutely loving the Polly chair, great colour and great name. Your mum must be so pleased.

  128. Mattison James Reply

    This is amazing!! I’ve been following you on Instagram and Pinterest for a long time and you’re such a big inspiration for my fashion and interior design choices. I LOVE all of the decor items (especially the throws), and my favorite furniture piece HAS to be the Copenhagen Bench! Congratulations, it looks so great! Can’t wait to order some throws and pillows for my room!!

  129. Looks amazing! Loving the colour palette!! So bright and cheerful. Absolutely love the Bergen Vases and Polly Chair! The coolest!!

  130. Congratulations!! There are so many delicious pieces I don’t know where to start. WOW I want it all 😍

  131. Wow! Amazing. I love the colour palette a lot! The use of blues makes it so calming and fresh; it’s definitely a “smile style.”
    Congratulations on this great feat!

  132. Massive Congratulations Will! It all looks amazing. Such attention to detail too. Of course I wouldn’t expect anything less from such a perfectionist 🙂 Love the Copenhagen bench and the Dock cabinet particularly. In fact love everything. xx

  133. Rebecca Johnson Reply

    I’m in love with everything!! If I had to pick a favorite it would be the Dock cabinet! It would be perfect in my dining room!! Congratulations on a beautiful collection!!!

  134. I’m going to go with the two tables and rug as my favorite! One time you did an insta story of your apartment and I loved the look and I think those two pieces could get my place to that level! Such an inspiration and glad to finally be able to get some of your own work into my home!

  135. Matthew Minor Reply

    I am digging the dock cabinet! The texture and woven look is 💯!
    Instagram: @matthew.minor.home

  136. Okay so I know I’m only supposed to say the ONE item I love the most. But it’s absolutelt impossible to choose between the office desk and the blue living room chair. Ugh I love them both so much!!

    Also congratulations on this line! What an amazing honor and achievement!

  137. David Sanchez Reply

    Congratulations!! This product line looks amazing !! I cant wait to order some products, Colors are beautiful, the scandinavian influence is impresive. Dinning room collection is definitely a must have.

  138. Congratulations, Will! This is so fantastic. I love this whole line you’ve created, but I absolutely LOVE that pouf. The pattern, color, and texture. I am about all of it! Can’t wait to get one of my own.

  139. I LOVE the Dock cabinet. Such clever design with the rope and those cleat-inspired handles!

  140. Loving the colors, Will! In first look that Polly chair is perfect 😍 excited to dive more into these products

  141. Diego Fernandez Reply

    Hello Will,
    I’ve always been inspired on how well decorated and dresigned rooms make change the way we look at life and enjoy it as well. I also think that design is a way to make everyday life so much more aesthetic. I am eternally in love with stripes and everything coastal and nautical, things in navy blue and white. Textures of fabric combined with natural textures and all that. So I have to congratulate you not only on your line but on your whole approach to design and living in general it’s truly awesome and it truly does make me smile every time I look at one of your pictures.
    Keep up the amazing work you deserve it.
    By the way my favourite piece would have to be the Coften armchair. I mean that tone of navy and the silhouette are simply gorgeous
    Diego F.

  142. Hello Will,
    I’ve always been inspired on how well decorated and dresigned rooms make change the way we look at life and enjoy it as well. I also think that design is a way to make everyday life so much more aesthetic. I am eternally in love with stripes and everything coastal and nautical, things in navy blue and white. Textures of fabric combined with natural textures and all that. So I have to congratulate you not only on your line but on your whole approach to design and living in general it’s truly awesome and it truly does make me smile every time I look at one of your pictures.
    Keep up the amazing work you deserve it.
    By the way my favourite piece would have to be the Cofton armchair. I mean that tone on navy and the silhouette are simply gorgeous

  143. Will you’re an absolute legend! Love your style and the thought that goes behind your products. Wish you best of luck

  144. Congratulations Will on your beautiful product launch! I ❤️ love it! Looking forward to more from your collection on inspiration on Instagram!

    Much love!

  145. so exciting!! everything looks incredible and it’s hard to choose but the Bodo desk might be my favorite.

  146. Congratulations will ☺️. Love your feed and was so excited when you come to enjoy my city (Palm Springs. . I’ve done photography for Holiday House. In love with the bodo desk . Giving me holiday house vibes. It’s 🔥🔥🔥.

    – @georgeduchannes

  147. So happy for you and your new product line! Every piece is absolutely gorgeous, and I love reading the stories behind them. My absolute favorite would have to be the Dock Cabinet. I love the materials, the size, the overall design – absolute perfection! 🙂

  148. One of each please. It’s really inspiring to read about your passion and the journey. So much better than a point and click from a warehouse. With that I would like one of each please; but I do know exactly where those shelves are going. All the best with the collection and the huge things that are assuredly to follow

  149. Lori Fernald Reply

    Congratulations! I love it ALL, but the Porta chest and Bodo desk are my faves.

  150. Love your collection. As interior designer. Former flight attendant and New Yorker. I feel relatate of what you accomplish. Your furniture reminds me to the copenhagen airport lounge.
    Im In love the white office desk and the coffee table bech. So practical and stylish for any apartment.

  151. Love the shape and legs of the Coften arm chair. It’s perfect.

  152. So proud of you Will! I love the versatility and texture of the Dock Cabinet, and also the coziness of the blush pink Toby Throw! So many good pieces it’s hard to choose 🙂

  153. Omg, Will, this is SO exciting!! Congrats, I know how much effort must have gone into this gorgeous collection. Those dining chairs are on my wish list!

  154. Congrats on the collection! Love it all but my fave is the Polly chair. I’ve been looking for a chair in that color for a reading nook and I love that you named it after your mom. Very sweet!

  155. I LOVE that Menorca Indoor Rug! Just moved into our new place in LA, that would add some much needed color on my (very) dark hardwood floors.

  156. Congratulations!! Beautifully done! So in love with those host dining chairs (and everything else!)

  157. Will, everything is amazing! My pick is a tie between that fabulous desk! I love the curve and the backboard. Then there’s the rug that reverses! Holy Cow! That’s genius! Can you get every rug manufacturer to do this? Congratulations!

  158. This is so awesome Will. I like so many items from your collection but I completely love the Menorca rug. I need it for the new home I will be moving to in September… my first home ever!

    Congratulations Will and wish you nothing but great success

  159. Love, love, love the dining table and chairs – love the mixed materials and blend of angular geometrics and curves. My husband and I just got married and are moving into our first official place together in Atlanta next month. Def. getting that table!

  160. Congratulations Will!!!! I love the clean and modern lines. A friend’s cat took my couch for her litter box and even professionally cleaned, it still smells. 😢 if I won the $500, I would put it towards the couch (Love it!!!!) and a chair.

  161. While I love all of the items, my eye literally gets drawn to the Centered Wall Art over and over!!! Love the scale, colors, everything!

  162. Congrats!! All the pieces are gorgeous. It is really a tie between the Polly Chair and the Dock Cabinet for me.

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  164. OMG I’ve been waiting for your first product line and I love it all!! But since I have to pick one piece… I pick the Menorca Rug. Will, I’m so happy for you and all of your success! IG: punkdzephyr

  165. I wish I was in the market for a dining table & chairs, bc I would snatch the Palma table and Host chairs up in a heartbeat!! I also love the Rems shelves, Shoreditch lamp, and Nobis table!

  166. Congrats, Will! This is major! So much love and thought went into this collection. It’s hard to pick a favorite piece, but I love that you named the Toby blanket after your heart mate. <3

  167. Love the dock cabinet – thinking of purchasing two for either side of my fireplace.

  168. Kenneth Erdmann Reply

    Congratulations Will. I just discovered you when I received the latest catalog from #grandinroad and I’m so glad I did. I love so many of your pieces, but if I have to pick only one it would be the Porta Chest because we are going through a whole home design change and this works great for us.

    • @Kenneth – Thank you very much, I’m delighted to see you stop by the blog. Hope your home redecorating is going well? I’d be honored to see a piece from my collection make it into the mix!

  169. Balo Leaños Reply

    Hola Will!.. I’m so happy for you. I’m a fan of your work. I really love ever piece that you and your team design for your product line but since I work from home my favorite piece is the Bodo desk. I did found you on IG by accident and since then I’m in love with every stuff that you post. Congratulations!!!

  170. This is incredible! (I said it before and I’ll say it time and time again) I’m so happy and excited for you:) I can’t believe I just so happened to pick your book up one day at a local book store in Toronto and thought “this is incredible”. A quick Instagram search opened up a whole new world of amazing design porn 😛 Congrats Will, I look forward to more!:)

  171. Aslund sofa and Dock cabinet! Please and thank you 🙌🏽 What beautifully inspired pieces that represent some amazing memories. Congrats on this new adventure!

  172. The whole line looks fantastic, and I’m really loving the Boda Desk!

  173. Brett Miller Reply

    Congratulations, Will! Can’t wait to purchase the Toby Throw for my space.

  174. Paul Teresi Reply

    I’ve been following your blog for a while now and so excited for this line! Congrats on your work and can’t wait to make my space a little brighter with this collection.

  175. So incredibly proud of you! The whole line is beautiful but obviously the “Brooke mirror” is my favorite from the collection and what I’d go for should I win! ☺️

  176. Congratulations! I love the Copenhagen bench — especially as a coffee table!

  177. Just as I move into my very first apartment, this product line appears and has read my mind in every way of how I would love to style my unfurnished space. Will, your story, designs, and passion are infectious. It also appears you have psychological powers too. I adore this collection. Congratulations!

  178. The dock cabinet is soooo cute. Loving the room designs and all these pieces. If only I could throw out all my landlady’s terrible furniture and put everything here in my apartment.

  179. Frenchiespifou Reply

    OMG! Love the color palette. Looks amazing. That chair is 👌🏻.

  180. Antonio Haber Reply

    First Congratulations!
    Second, All of the items are special but I pick the Bodo desk 🙂

  181. I love the Porta Chest, Copenhagen Table, Colten Arm Chair, and the Berkshire Pillow! So many great products, it’s hard to choose!

  182. Will, congratulations! Been following for a bit now, from the beginning it was all about your style. But your talent with filling a space is amazing as well.

    Obsessed with the Polly chair specially from this collection but all the pieces are great. Congrats again!

  183. Love it all! Congrats! Can’t wait to furnish my new place. With your assistance, of course. 😘 Perfection, my friend.

  184. How do I pick one piece as my favorite? Can I say all of it? This is such a great line! I’m moving soon and can’t wait to make the space my one. I have my eye on the sofa for sure.

  185. This is absolutely amazing! I work for a preppy clothing company out in CT on the water and most of what you have serves as inspiration for my new apartment in NYC.

    I’m glad I have blank canvas and found this page to help streamline some of my ideas and bring them to life!

    This is amazing and well executed!

  186. Everything looks super well curated, you definitely have a great 👁. My favorite is the Fjord mirror

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  188. Barbara Carano Reply

    Hi Will,
    I hope you get this message and can help me. I’m writing in regard to your “First Bright Bazaar Product Line” from 2018.
    I so very much want the “dock cabinet”, which will go perfectly with vintage rattan furniture that I have. I am beyond disappointed that I can no longer get it through Grandin Road.
    Can you send me information as to where I would be able to purchase this piece?
    Your response will be very much appreciated.

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.