Bright.Bazaar has a total audience of more than 2.4 million and Will has been named a “top ten digital game changer” by The Daily Telegraph; was profiled in The New York Times ‘Up Next’ career column; and Forbes named him as one of their thirty power players on social media, listing him in the top five influencers within home and design. He has also earned critical acclaim from Elle Décor, Refinery29, HGTV and BuzzFeed, among many others. His accessible approach to design and fashion has led to 2.4 million+ fans, hosting design segments and makeovers on Good Morning America and two best-selling design books, which have been translated into thirteen languages. Will has created highly-engaged campaigns with brands like Target, Land Rover, Coca-Cola, Valspar, HP, Warner Brothers, West Elm, Starbucks, Google, Nespresso, Virgin, One Kings Lane, Old Navy and many others.
Since the site was founded in 2009, Will’s work for Bright.Bazaar has been recommended by publications across America, Europe, Australia and beyond. The blog has been named as a must read by the likes of The Daily Telegraph, Red Magazine, Elle Decor, House Beautiful, The Daily Mail and many more. In addition, Will’s social media platforms have also received critical acclaim, from being named a must-follow pinner by The Huffington Post, to a top Instagrammer to follow by Refinery29 and BuzzFeed.