In Autumn last year I hinted towards a big project that I had become part of, and I’m so excited to finally be able to blog about it: I’m Valspar Paint’s Brand and Colour Ambassador! The moment the Valspar Paint team approached me with the idea of the partnership I was immediately sold on the project. Entitled ‘colour outside the lines’, their campaign to launch America’s second largest paint brand in the UK market would focus on inspiring people to invite more colour into their homes and lives. If you have been reading Bright.Bazaar for a while, you’ll instantly understand how this is identical to the message I started Bright.Bazaar with six years ago. The brand’s values and aims are so well aligned with my own that felt so exciting to work alongside like-minded people who were as passionate about colour and paint as I.The first part of our partnership was to work on a nationwide TV commercial together. I really appreciated how the Valspar team and their creative agency were keen to show each person’s individual relationship with colour in the advert. It was an honour to be chosen to feature alongside talented artists who I have admired for many years. As my relationship with colour focuses around utlising social media platforms to inspire others to dive into their own colourful journeys, the advert follows me as I go ‘colour hunting’ around London. The team literally filmed me as I explored the city, discovering new-to-me colourful walls in real time – it was an incredible moment when I happened upon a yellow and blue building (by complete chance, honestly!) that matched the outfit I was wearing. See for yourself, by watching the TV commercial below: “Your imagination, your colours, they are yours to keep.” Of course, I love the bright, bold and eclectic visuals of the advert, but it’s the voiceover words that really struck a cord and pull it all together for me. If I’m honest, the first few times I watched the finished advert there was a lump in my throat. You may have read the introduction to my first Bright.Bazaar book, in which I talk about my relationship with colour and how it’s been the foil of my life in good times and bad. The Valspar advert resonates with me on that level and reminds me of how grateful I am to be able to see and experience all of natures vibrant hues, and how much happiness colour brings to my life. It might sound ridiculous but put me in a completely colourless hotel room for more than 24hours and I genuinely start to feel sad. For me, colour is the zest of life and I really feel like this commercial portrays that for all those involved, while also helping those watching to think about *their* colours – the exact aim of the Colour Cocktails chapter in my book.One of the most awesome things about Valspar Paint is their colour match service. Of course, colour matching for paint is no new thing but Valspar do it with a difference. Instead of matching the colour of, say, your favourite pair of shoes to a colour aleady in their system, their software creates the colour from a range of two million possibilities! Plus, they can save your created colours on their system so that when you visit any B&Q store you can call up your colour and get another pot of the exact same paint that’s completely personal to you. Awesome, right?As well as the TV commercial Valspar and I have loads of exciting collaborations to come in the near future – there’s one in particular that is SUPER cool. I am itching to be able to show you guys! In the meantime, I thought I’d end with this short video interview the team did with me while on set of the commercial. I talk about the start of Bright.Bazaar, my approach to colour and what ‘colour outside the lines’ means to me. Check it out and let me know what you think!I’ve love to know how you do/plan to colour outside the lines? What does it mean to you? Thanks so much for following along with my colour adventures, folks!
// Photography by Valspar, with permission | Posted in partnership with Valspar Paints, all views my own
Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.
Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.