shot-restaurant-london-1One of the things I loved about living in London was the abundance of cool restaurants, cafes and bars that continually popped across the city. It’s been a while since I’ve featured a cool restaurant here on the blog, so today I’m excited to throw the spotlight on this charming cafe in St.Pauls, London. Click through after the jump to tour SHOT cafe!

shot-restaurant-london-2The interior of SHOT was designed by Wilson Holloway and the design firm did a great job of interpreting the healthy food evangelists at SHOT by creating an experimental interior. SHOT’s owners were keen for the design to be a direct reflection of their careful scientific approach to recipe development – their menu demands that every ingredient used must offer direct health benefits.shot-restaurant-london-3The design team used bespoke curved ceramics to create a continuous clinical tiled space inspired by Victorian medical laboratories and the traditional curved ceramics of the London Underground. The serving counter, menu screens, customer fridge and kitchen door were all integrated into one complex and continuous expanse of tiles.shot-restaurant-london-4I love how the tiles were also used to form the counter tops, a central table, bar stools and even the pendant lampshades – it gives the space a quirky, unique feel. Very scientific, for sure!shot-restaurant-london-5Four unique colors were developed for the stools and pendants to reflect the cafe’s branding. The designers then added further color via rubber flooring, planting, and a neon sign. The simple color block approach against the white tile adds emphasis to the minimal hues that feature in the space. What design elements are inspiring you from the interior of SHOT cafe in London?shot-restaurant-london-6 // Interior Design by Wilson Holloway | Photographs by Nicholas Worley and used with permission


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.