HM-Home-Blue-Towels Oh those Swedes over at H&M Home really know how to knock it outta the park when it comes to super stylish and affordable home decor, don’t they?! I’ve trawled through their key looks for summer and rounded them up into three main themes: black, blue and brights. My favourite is the summary, Mediterranian-inspired blue theme but I’d love to know which one you are digging? Click through to see all three looks in full – and be ready to ‘ohhh’ and ‘arhhh’ on muliple occasions…!

HM-Home-Blue-AccessoriesPattern and texture are key to making an all blue palette visually interesting. A mix of textiles create depth and interest, from washed linen to rough denim, the mix creates a stylish line up of pillows to dress a couch or bed. Pair the blues with rustic wooden furniture for a winning summer look that will have you feeling as though you are beach side in Ibiza in an instant. Yes, please!HM-Home-Blue-BeddingHM-Home-Blue-TablewareHM-Home-Black-PillowsOk, so the blues aren’t doing it for you? Looking for something a little moodier? No worries, I have you covered with this round up of monochromatic designs! I have always championed decorating with black as I think it’s such a timeless, sophisticated hue onto which you can either layer bright accents, or, as in this case, metallics. The hammered metallic flashes bring a touch of luxe and lightness to this black look – I love it! Also, can we take a minute to imagine taking a bath with that view? Incredible.HM-Home-Black-TablewareHM-Home-Black-CushionsHM-Home-Black-Bath-TowelsHM-Home-Black-BeddingHM-Home-Brights-CushionsThe third and final look is Brights. This is a playful collection that feels inherently youthful and positive in spirit. Candy stripes sit alongside cartoon-like illustrations of animals, all of which is set against a pastel ice-cream store inspired palette. With this look you can go all out and clash all the colours and patterns, or you can pick out one statement piece, such as the striped bedding to layer into an otherwise calmer space.HM-Home-Brights-BeddingHM-Home-Brights-Striped-BeddingHM-Home-Brights-Animal-BeddingI’m still digging all those layers of gorgeous blue hues set against the rustic wooden furniture, but which of the three summer interior trends from H&M Home have you itching to redecorate?HM-Home-Products //Photography by H&M, used with permission


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. I’ve been lusting after the navy for weeks now on their website! Their linen line is just begging for me to buy it!

  2. OMG!!! That colourfully striped duvet is exactly what I’ve been looking for. In fact, they had a very similar design on a men’s hoodie about 8-9 years ago and I’ve wanted it ever since! I can’t seem to find this design on their website though, do you maybe have a direct link?

    • @Andreas – Aren’t those stripes so fun?! So I saw this in store yesterday but looks like it’s either sold out online. Do you have a local store? Perhaps try there! Good luck!

  3. Oh I do love H&M home, I was just thinking the other day of changing the decor of my guest room to a jeans room. So my favourite is definitely the blue’s 🙂

  4. Why do H&M make it so hard for us?! I think I’m a blue. But then sometimes I’m a bright! It is very difficult to pop into H&M these days without buying half their homewares 😉

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.