Ham-Yard-hotel-london-1It never ceases to amaze me how much history is steeped in almost every corner of London. One such place is Ham Yard, the location of the Firmdale Group’s new hotel in the bustling heart of Soho and just a few blocks from Mayfair. The opening of the Ham Yard Hotel sees the area being opened to the public for the first time since the 1960s. The site has had a colourful history, originally gaining it’s name from the public house called The Ham (now called The Lyric Tavern and still stands on the corner of Ham Yard and Great Windmill Street today) in the early 18th Century, and was home to all night clubs and live music venues in the 1920s and 30s. Although damaged in the blitz of WWII, the site’s connection to music didn’t fade as it saw the likes of The Who and The Rolling Stones perform until the 1960s. A creative crowd of artists, writers and photographers moved in during the 1970s, but the site has been largely untouched since apart from the occasional bit of filming. That was until June 1st 2014 when Tim and Kit Kemp opened their eighth London hotel on the site – a contemporary London space with 91 individually designed rooms, 24 residential apartments, multiple drinking and dining areas, a 1950s bowling alley imported from Texas and 13 specialist stores. Here are the designs that caught my eye when I stayed in the hotel last weekend…Ham-Yard-hotel-london-2Ham-Yard-hotel-london-3Ham-Yard-hotel-london-4Ham-Yard-hotel-london-5To me, Firmdale hotels always feel like a night in a home away from home. There’s something about Kit Kemp’s interior design style that effortlessly sees her fuse together a luxe feel with that intangible ‘homely’ feeling. This time I stayed in a junior suite and it was pretty much perfect for Mr. Bazaar thanks to it’s vibrant and graphic mix of colour and stripes. I liked the contrast between the extravagantly sized headboard upholstered in a vivid print and the cool white linen of the bed, which gave me one of the most restful nights of sleep I’ve had in a while – bliss. The walls were covered fabric, which added to the comfort and tactility of the space. Ceiling-to-floor glass windows meant the room felt light and airy, with dappled light falling elegantly across exquisitely upholstered pieces and a textural wooden coffee table. Although colourful, the room felt calm and tranquil while still packing a punch of personality.Ham-Yard-hotel-london-6Ham-Yard-hotel-london-7Ham-Yard-hotel-london-8Ham-Yard-hotel-london-9Ham-Yard-hotel-london-10The fourth floor plays host to a rooftop garden with gorgeous views across the city. With plenty of seating options, two ancient olive trees and a series of gorgeous flower beds planted with seasonal flowers for year-round blooming, from lemon verbena to jasmine, the space felt peaceful and relaxing.Ham-Yard-hotel-london-11Ham-Yard-hotel-london-12Ham-Yard-hotel-london-13Ham-Yard-hotel-london-14Literary expert Philip Blackwell hand-picked a range of books for the Library and Drawing Room, while Kit Kemp combined many of her own fabrics alongside collaborations with other artists to create an eclectic and vibrant interior. Much like the other hotels in the Firmdale Group, Kit created a handcrafted, custom designed feel to the room designs – the ribbed glass and alabaster chandeliers that were custom made in India are just one of many design elements that join forces to create this stylish space.Ham-Yard-hotel-london-15Ham-Yard-hotel-london-16Ham-Yard-hotel-london-17Ham-Yard-hotel-london-18Ham-Yard-hotel-london-19I adored the pewter-topped bar stools in the bar area and how they contrasted with the creates painted in contrasting colours on the wall behind. This space felt opulent but not pretentious – a tricky design line to walk! I’d love to know what inspires you about Kit Kemps interior design for the Ham Yard Hotel?Ham-Yard-hotel-london-20Ham-Yard-hotel-london-21Ham-Yard-hotel-london-22

// Photography by Will Taylor


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Fantastic suite and general design; your pictures make me want to book a stay! I met a friend for tea in the Orangery recently and admired what I saw – great to see more.

  2. It looks spectacular, colourful and beautiful. I’m inspired by the fact that it all looks modern yet very classic at the same time. Kit Kemp played around with different textures, modern textiles for classic sofas and brought in some funny details, like that little statue of the Queen waving. I love everything about this hotel, especially the hot pink details everywhere (in the chairs, the curtains, the lines of the cushions. Thanks for sharing this Will, because I wanted to book a room for November and wanted to try out another hotel. This would be so perfect! Maybe we can finally meet as well! 🙂
    Big hugs, Inge x

  3. Wow what a great interior! I love their hotels – have yet to stay in one though but it’s on my list. Lovely bold colours and I love the little cluster of lights. I remember something she did in the same spirit for Decorex last year in one of the display rooms. I hope you enjoyed your stay!

  4. Wonderful post! I adore those white stacked lamps – I feel an obsession starting trying to find them! Has anyone any recommendations on where to start?

  5. Hi Will, it was fun reading your post and I was in love with the photos. I can see that the ambiance of the hotel is quite amazing and relaxing. It is colorful, the interior design is stunning and beautiful. and what attracted me most are the flowers in the rooftop garden, so adorable since I like to plant and take good care of flowers. Hoping to visit there someday. Thanks for this Will.

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.