bright-bazaar-will-taylor-0The past week has been quiet here on Bright.Bazaar because I’ve been busy working on the finishing touches to my new blog design and branding! In the six and half years I’ve been blogging this is my fourth design and it’s my favourite to date. Over the past eighteen months or so I’ve been building out and evolving Bright.Bazaar’s content to share my relationship and experiences with colour across wider areas of my life. With a broader spectrum of topics, I was keen to give my content a home that represented the natural evolution of my style and aesthetic.

bright-bazaar-will-taylorMy aim was to create a site and brand that felt clean, sophisticated and friendly. Long time readers will know that blue and yellow has always been my favourite colour combination, so I knew from the outset that this should be the palette for the new look. I always like to think of blue as a neutral because it is such a versatile hue that other colours look great alongside. For the logo and hand lettering elements I worked with Eva Black. This Californian artist is incredibly talented and she nailed the vision I had for the brand from the outset – hire this lady, you guys! I like how the watercolour and hand lettered elements of the brand give the site a relaxed and approachable feel.bright-bazaar-will-taylor-3The old Bright.Bazaar brand had icons front and centre in the logo design, so I was keen to carry these through to the new look. As one of my aims with the redesign and navigation of the site was to make things simpler, so I decided to strip them back to three hero icons. Each of the three icons call out the three main pillars of my content: the anchor represents my Bright.Travel posts (and nods to my love obsession for all things nautical!); the boat shoe signals my adventures in Bright.Style; while the paint brush is the calling card for all the Bright.Interiors content.bright-bazaar-will-taylor-1Overall I’ve tried to make the site cleaner and easier to use. The categories have been simplified so it’s now quicker to navigate and reach the content you wish to read. The pictures are a lot bigger (YEAH!) and the site is completely responsive, which means it loads really quickly, and at the correct size, no matter what device or desktop you are using. I hope you enjoy exploring Bright.Bazaar’s new home. Please do let me know if you spot anything that you think isn’t working and I’ll do my best to iron out the kinks as quickly as I can. Thank you all for your continued support – you rock! Here’s to many more #makeyousmilestyle adventures!


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Carey Garcia Reply

    Will, it’s beautiful! Thanks so much for sharing your adventures with all of us. I love reading your blog posts and seeing your Instagram photos, and I’m always so inspired!

  2. It looks incredible Will – bravo on such clear + conscious branding. It’s been such a fun adventure following you all these years, and this is also my favorite design. It suits you so well! xo

  3. I love it Will! A feast for my colour loving eyes but still simple to navigate. Congratulations! x

  4. Congrats Will! It”s absolutely gorgeous! Great colors, fonts, style! (not that I expected less from you!)
    Wish you all the best!


  5. Great work Will! This is amazing and beautiful and is truly you! Eva is magic. Love that you two worked together. Cannot wait to see how this space develops along with your dreams and passions. So many hugs and high fives!

    • @Megan – Isn’t she the best? Such an incredible talent, I was thrilled when she agreed to work with me on the branding. Thanks for all your support and hope to see you and Mike again soon!

  6. I love it, Will! It looks so good, loving the watercolour. Congratulations, a few celebratory fizzes for you tonight, I think! 🙂

  7. Super nice, Will. The allover look is very coherent and appealing. Signature style a 100% accomplished. Congrats!xx

  8. Will, this looks SO fantastic! Love seeing the how the Bright Bazaar brand continues to evolve! You are a superstar. Lots of love xxx

  9. Hi Will,

    Just swooping in to say congratulations on the new site design – it’s looking especially delicious. Well done.

    Have a brill weekend


  10. Centsational Girl Reply

    Beautifully done, what a perfect match of your style and energy! Bravo!
    xoxo ~ Kate

  11. I’ve missed you blogging Will so it was lovely to see you jump out in my bloglovin feed and even more exciting to see your new image. I really love the colours as always but it is the watercolours and the beautiful lettering which is hooking me in at the moment. I love how the watercolour brings out the nautical theme and the icons you have chosen are brilliant – it helps tell your story so well. I can’t wait to see how the new blog functions over time but can you please, please bring back 10 things I learned and loved soon, I miss it so much. I’m am so sad I know lol
    Hope that everyone loves the new look as much as me and all the commentators so far
    Jo xx

  12. A Big High Five! Will, this is sooo fresh and wonderful. Been reading your blog for quite a while and love everything about it. The new design looks amazing. Love it! Many congratulations! I was just wondering about getting a new design for my blog as well a few days back and watercolor and hand lettering were the first ones to pop up in my head too. 🙂 Lets see how that comes about in a few months.
    Stay blessed and keep painting the world bright!

  13. Yay Will. What can I say? I love it. It’s brilliant, it’s you. I’ve so enjoyed watching you evolve with your love of colour more and more. It’s been a great evolution and awesome branding. You’re all class Will and a huge congratulations, the site looks wonderful. Mel xx

  14. Hey! I’ve been following you for a bit and finally checked out your (new and improved!) site! Well, it looks absolutely fantastic. Always get excited when fellow bloggers do site redesigns (that’s my inner nerd coming out, haha) — congrats! And it does, in fact, make me smile upon arriving at your site 🙂 looking forward to more inspo!


  15. Congrats on the new site & design! I really like the new look and the small details such as the hand drawn icons and lettering. Being an interactive designer I really like and appreciate how it gives your blog a very distinctive character among all those look-a-like-blog designs.
    I can almost feel the sea breeze 🙂

  16. Will, a splendid job once again! Eva is very talented and I’ve always admired her work. This blog design is SO you and I love following you along on all your adventures! xoxo

  17. I absolutely LOVE the new site look, Will! Congrats on all of the success, it’s been so fun following you through it 🙂

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.