The past week has been quiet here on Bright.Bazaar because I’ve been busy working on the finishing touches to my new blog design and branding! In the six and half years I’ve been blogging this is my fourth design and it’s my favourite to date. Over the past eighteen months or so I’ve been building out and evolving Bright.Bazaar’s content to share my relationship and experiences with colour across wider areas of my life. With a broader spectrum of topics, I was keen to give my content a home that represented the natural evolution of my style and aesthetic.
My aim was to create a site and brand that felt clean, sophisticated and friendly. Long time readers will know that blue and yellow has always been my favourite colour combination, so I knew from the outset that this should be the palette for the new look. I always like to think of blue as a neutral because it is such a versatile hue that other colours look great alongside. For the logo and hand lettering elements I worked with Eva Black. This Californian artist is incredibly talented and she nailed the vision I had for the brand from the outset – hire this lady, you guys! I like how the watercolour and hand lettered elements of the brand give the site a relaxed and approachable feel.The old Bright.Bazaar brand had icons front and centre in the logo design, so I was keen to carry these through to the new look. As one of my aims with the redesign and navigation of the site was to make things simpler, so I decided to strip them back to three hero icons. Each of the three icons call out the three main pillars of my content: the anchor represents my Bright.Travel posts (and nods to my
love obsession for all things nautical!); the boat shoe signals my adventures in Bright.Style; while the paint brush is the calling card for all the Bright.Interiors content.Overall I’ve tried to make the site cleaner and easier to use. The categories have been simplified so it’s now quicker to navigate and reach the content you wish to read. The pictures are a lot bigger (YEAH!) and the site is completely responsive, which means it loads really quickly, and at the correct size, no matter what device or desktop you are using. I hope you enjoy exploring Bright.Bazaar’s new home. Please do let me know if you spot anything that you think isn’t working and I’ll do my best to iron out the kinks as quickly as I can. Thank you all for your continued support – you rock! Here’s to many more #makeyousmilestyle adventures!