// Etsy Artists: Amyisla Illustration | Eloise Renouf | James Brown | Lola Donoghue (not pictured) | Natalie Singh

Remember how excited I was when I blogged back in April about the news of West Elm’s first London store? Well that excitement moved up a notch yesterday when Mr. Bazaar was given a tour of the company’s first London location a month before the doors officially open. The reason for my visit was to check out the space inside the store that will host my latest collaboration with the brand. I’ve teamed up with Etsy and curated a gallery wall of local London artists’ work that will be displayed inside the new West Elm store in London – how exciting is that?! I think it’s so wonderful that they are dedicating space to shine a spotlight on talented local artists and honoured that I was able to be part of the collaboration.

Today I thought it would be fun to give you a sneak peek inside the store, along with a taster selection of the prints and artworks I chose for the special Etsy gallery wall. (You’ll be able to see and buy the full collection from the gallery wall in-store from December 5th.) For the edit I stayed true to my love of whimsical colour, graphic pattern, striking typography and sophisticated black accents. To demonstrate this I chose a diverse selection of pieces from the abstract paintings by Lola Donoghue and whimsical illustrations by Amyisla Illustration through to James Brown’s bright and graphic prints and Natalie Singh’s colourful take on city life. Despite their varying styles, I think the red thread colour palette that flows through each pieces helps them to hang really well together. I can’t wait to see how the final gallery wall turns out in store but for now I’d love to know which piece is catching your eye? Plus, if you have any must-know Etsy artists, I’d love to read about your favourites.


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


    • @Caroline – Thank you so much! It was so fun choosing all the artists and their pieces of art. Excited to see the final gallery wall! x

    • @Geraldine – Excellent choice, G! I just love Natalie’s pieces and that Brooklyn brownstones in the snow is perfectly seasonal, too! x

  1. fab Will! Dec 5th is the big day and I wish I could be there to celebrate this excitement with you at West Elm London! I had a fantastic time on Monday at West Elm as well for the opening of their cafe. The coffee & sweet treats were delicious!

    I can’t wait to see the gallery wall all put up in the store! Great choices by the way and a very handsome shot of you!

  2. I love that they are supporting London artists and what an exciting project to collaborate with them on. Looking forward to a visit when I am next in town!

    • @Michelle – I agree. One of the reasons I love to collaborate with them is because they continually support artisans and local independent artists.

  3. Congratulations on your latest collaboration Will! What a wonderfully exciting and fun thing to be involved in. I love all the prints and can’t wait to see them in the gorgeous space. xD

  4. Hey Will, how awesome – Etsy, West Elm & you – what’s not to love:) Can’t wait to visit the store when I’m over for Xmas – have never been to one before. Congrats, and have a great day,

  5. Jess @ West ELM Reply

    Another great post Will! Thank you. We’re so thrilled to be working with you and cannot wait to see your Etsy UK wall up in the store! See you soon, J x

  6. You are soon to take over the world, an I for one will drink the Koolaide. CONGRATS!! WestElm has no idea what a positive force you are–they are soooo lucky to have you 🙂

  7. This is amazeballs! They couldn’t have picked a better man for the job. So thrilled for you!! Now I just need to figure out how to get to London to check it out. 😉

  8. Oh my Gooood ! you must be very proud of this. I would love to go to London for this occasion … but am afraid I won’t make it until 2014. Never mind, congratulations to you, I love this selection of illustrations.

  9. Bravo, you must be very proud of it!! I love the prints with architectures, all of them! And I’m so sorry to miss “the real show” in West Elm … xxi.

  10. What a super cool collaboration Will! Congrats! I’m very curious to see the final result… in photos or even better in real 😉

  11. Mary-ellen paul Reply

    Fabulous Will! I can’t wait to see it all! Looking forward to the opening! Eeeeeeeeek!

  12. Lola Donoghue Art Reply

    Thank you so much for selecting my work for the wall, what super taste you have;-) I’m beyond excited, can you please post pics as i can’t make it to the opening xxx

  13. Hey Will, Beautiful selection of artwork, looks fab! I sell prints on Etsy through my brand Paper Moon and would LOVE to be involved, take a look at-http://www.etsy.com/uk/shop/HelloPaperMoon. thanks Will x

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.