My West Elm London & Etsy Art Collaboration


// Etsy Artists: Amyisla Illustration | Eloise Renouf | James Brown | Lola Donoghue (not pictured) | Natalie Singh

Remember how excited I was when I blogged back in April about the news of West Elm’s first London store? Well that excitement moved up a notch yesterday when Mr. Bazaar was given a tour of the company’s first London location a month before the doors officially open. The reason for my visit was to check out the space inside the store that will host my latest collaboration with the brand. I’ve teamed up with Etsy and curated a gallery wall of local London artists’ work that will be displayed inside the new West Elm store in London – how exciting is that?! I think it’s so wonderful that they are dedicating space to shine a spotlight on talented local artists and honoured that I was able to be part of the collaboration.

Today I thought it would be fun to give you a sneak peek inside the store, along with a taster selection of the prints and artworks I chose for the special Etsy gallery wall. (You’ll be able to see and buy the full collection from the gallery wall in-store from December 5th.) For the edit I stayed true to my love of whimsical colour, graphic pattern, striking typography and sophisticated black accents. To demonstrate this I chose a diverse selection of pieces from the abstract paintings by Lola Donoghue and whimsical illustrations by Amyisla Illustration through to James Brown’s bright and graphic prints and Natalie Singh’s colourful take on city life. Despite their varying styles, I think the red thread colour palette that flows through each pieces helps them to hang really well together. I can’t wait to see how the final gallery wall turns out in store but for now I’d love to know which piece is catching your eye? Plus, if you have any must-know Etsy artists, I’d love to read about your favourites.


  • Reply caroline @trend-daily November 7, 2013 at 12:06 am

    Oh WOW WOW Will! How amazing-congratulations on such a lovely collaboration. It will be fantastic-so happy fo you and huge congratulations xx

    • Reply Will @ Bright.Bazaar November 7, 2013 at 12:21 am

      @Caroline – Thank you so much! It was so fun choosing all the artists and their pieces of art. Excited to see the final gallery wall! x

  • Reply valentina November 7, 2013 at 12:07 am

    MR. BAZAAR, wonderful news! I love this idea! My fave is Natalie Singh!
    hugs from Italy

  • Reply geraldine@littlebigbell November 7, 2013 at 12:19 am

    What a great collection Will, love them all. My favourite is Natalie Singh’s New York Brownstone in the snow. That’s the one I’m going for on the 5th. x

    • Reply Will @ Bright.Bazaar November 7, 2013 at 12:24 am

      @Geraldine – Excellent choice, G! I just love Natalie’s pieces and that Brooklyn brownstones in the snow is perfectly seasonal, too! x

  • Reply Andi November 7, 2013 at 1:20 am

    How exciting!!!!!

  • Reply tim@designmaze November 7, 2013 at 5:37 am

    fab Will! Dec 5th is the big day and I wish I could be there to celebrate this excitement with you at West Elm London! I had a fantastic time on Monday at West Elm as well for the opening of their cafe. The coffee & sweet treats were delicious!

    I can’t wait to see the gallery wall all put up in the store! Great choices by the way and a very handsome shot of you!

    • Reply Will @ Bright.Bazaar November 7, 2013 at 7:32 am

      @Tim – I had a feeling you would like the selections! Thanks for the kind words. Can’t wait to hang out in Germany!

  • Reply Michelle November 7, 2013 at 7:14 am

    I love that they are supporting London artists and what an exciting project to collaborate with them on. Looking forward to a visit when I am next in town!

    • Reply Will @ Bright.Bazaar November 7, 2013 at 7:33 am

      @Michelle – I agree. One of the reasons I love to collaborate with them is because they continually support artisans and local independent artists.

  • Reply tina @ colourliVing November 7, 2013 at 7:45 am

    Can’t wait to see it all when the store opens. Great idea! Great collaboration. Great choices. Well done Will x

    • Reply Will @ Bright.Bazaar November 7, 2013 at 8:45 am

      @Tina – It’s an amazing space inside there, I really think you will love it! Thanks for the kind words, too! x

  • Reply Doris November 7, 2013 at 8:07 am

    Congratulations on your latest collaboration Will! What a wonderfully exciting and fun thing to be involved in. I love all the prints and can’t wait to see them in the gorgeous space. xD

    • Reply Will @ Bright.Bazaar November 7, 2013 at 8:10 am

      @Dorris – Thank you! I can’t wait to see the prints against the exposed brick wall.

  • Reply A November 7, 2013 at 9:24 am

    Hey Will, how awesome – Etsy, West Elm & you – what’s not to love:) Can’t wait to visit the store when I’m over for Xmas – have never been to one before. Congrats, and have a great day,

    • Reply Will @ Bright.Bazaar November 7, 2013 at 9:27 am

      @Anya – Let’s meet at West Elm Market for coffee when you are in town! x

  • Reply Jess @ West ELM November 7, 2013 at 11:49 am

    Another great post Will! Thank you. We’re so thrilled to be working with you and cannot wait to see your Etsy UK wall up in the store! See you soon, J x

  • Reply tami ramsay November 7, 2013 at 12:02 pm

    You are soon to take over the world, an I for one will drink the Koolaide. CONGRATS!! WestElm has no idea what a positive force you are–they are soooo lucky to have you πŸ™‚

    • Reply Will @ Bright.Bazaar November 7, 2013 at 4:36 pm

      @Tami – You are so kind and generous with your words, thank you. x

  • Reply Michael Wurm, jr November 7, 2013 at 1:07 pm

    This is amazeballs! They couldn’t have picked a better man for the job. So thrilled for you!! Now I just need to figure out how to get to London to check it out. πŸ˜‰

    • Reply Will @ Bright.Bazaar November 7, 2013 at 4:37 pm

      @Michael – You are such a lovely guy, thanks for all your support from afar. Miss you, pal! x

  • Reply argone November 7, 2013 at 2:54 pm

    Oh my Gooood ! you must be very proud of this. I would love to go to London for this occasion … but am afraid I won’t make it until 2014. Never mind, congratulations to you, I love this selection of illustrations.

  • Reply Helena - A Diary of Lovely November 7, 2013 at 4:32 pm

    amazing Will! very well done!!!

  • Reply Lindsey November 7, 2013 at 4:42 pm

    Love this! So many great selections here, friend! Wish I could come see them in person!

    • Reply Will @ Bright.Bazaar November 7, 2013 at 5:11 pm

      @Lindsey, Ilaria – I’ll be sure to post pictures of the final gallery wall for you to see! x

  • Reply un23 ilaria November 7, 2013 at 5:06 pm

    Bravo, you must be very proud of it!! I love the prints with architectures, all of them! And I’m so sorry to miss “the real show” in West Elm … xxi.

  • Reply Judith November 7, 2013 at 6:26 pm

    What a super cool collaboration Will! Congrats! I’m very curious to see the final result… in photos or even better in real πŸ˜‰

  • Reply susan November 8, 2013 at 4:46 pm

    How wonderful, wish I could come see it in person!

  • Reply Mary-ellen paul November 10, 2013 at 10:26 pm

    Fabulous Will! I can’t wait to see it all! Looking forward to the opening! Eeeeeeeeek!

  • Reply Lola Donoghue Art November 14, 2013 at 11:26 am

    Thank you so much for selecting my work for the wall, what super taste you have;-) I’m beyond excited, can you please post pics as i can’t make it to the opening xxx

  • Reply Paper Moon February 10, 2014 at 10:00 am

    Hey Will, Beautiful selection of artwork, looks fab! I sell prints on Etsy through my brand Paper Moon and would LOVE to be involved, take a look at- thanks Will x

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