Picture the scene: I’m sat enjoying a leisurely weekend breakfast, quietly sipping on fresh coffee and indulging in warm croissants with lashings of Nutella when I suddenly let out an excited yelp across the breakfast table! My partner looks confused until I explain how I’d just read that one of my favourite US furniture and homeware brands, West Elm, is set to open a London location. I know, the BEST news to kick off the weekend of any interiors geek, right? This colour-loving brand has long been the apple of my eye and having been lucky enough to work with West Elm on two occasions (here and here), I’m beyond excited to read their plans to open a physical West Elm location on Tottenham Court Road in London. Although there’s no official word from the West Elm camp as yet, many respected industry publications, including Retail Week, Property Week and The Times have reported that property agent Harper Dennis Hobbs is likely to be working on the deal – let’s hope this will lead to all of the Williams Sonoma brands in the UK. So, come on, who’s joining me in shared excitement of this opening? It’s time for a West Elm party, folks!
Update: The London store has now been confirmed by West Elm (yay!) and you can like their London store Facebook page, here.
// Photography by West Elm