Crikey! I have such a cracking interiors treat for you today, friends. Last week my fab friend in San Francisco, Caitlin, kindly wrote to me to introduce Bly as she worked on styling their lookbooks for the brand’s launch last week. How did Bly come about? Well, way back in 1889, with just two day’s notice and wearing the only dress she was taking, Nellie Bly, a journalist at the time, embarked on a mission to make Phileas Fogg’s fictional 80-day journey around the world a reality. Arriving back in her San Francisco home 72 days later having taken in the sights, sounds and inspirations of markets across the world ultimately led to former corporate lawyer, Rena Thiagarajan, into launching Bly all these years later. The brand marries a passion for design and travel, offering visitors to the site the opportunity to shop one-of-a-kind finds from markets from all over the world – but from the comfort of their laptop. In the coming months Rena will be traveling to bazaars and flea markets in India, Guyana and Bolivia to find more pieces to add to the range, and as with all items on the site, these pieces will be accompanied with by a street photograph to give customers a prospective of where the items come from and the story behind each piece that is sold. I just love that idea because, for me, knowing the providence of an item makes me cherish it even more. Don’t you agree?

// Photography for India and Ghana collections by Jessica Comingore, Styling by Caitlin Flemming | Photography for Bolivia collection by Kelly Ishikawa, Styling by Rod Hipskind


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. love the styling too! white brick wall with lofty windows, the perfect backdrop for the colorful objects and vintage finds to pop!

    what a beautiful story about Nellie and how Bly showcases all things love around the globe!

  2. I love the nomadic story and style with this post. It really brought back memories of the early 90’s – Rifat Ozbek’s Aztek collection in particular inspired me at fashion college – I’ll be completely all over Bly – thank you for the introduction x

  3. Love this post Will what a fantastic story am off to check out the online store love the ethnic vibe and fabulous styling!
    Hope you had a lovely easter Carla x

  4. Love the colours of the cushions and throws. Beautiful styling and great story. Have a lovely week Will. x

  5. Oh my goodness, that first picture… I want everything in it. Love the blankets, I mean you can never go wrong with stripes, right?

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.