Bly: A New Interiors Store (with a difference!)


Crikey! I have such a cracking interiors treat for you today, friends. Last week my fab friend in San Francisco, Caitlin, kindly wrote to me to introduce Bly as she worked on styling their lookbooks for the brand’s launch last week. How did Bly come about? Well, way back in 1889, with just two day’s notice and wearing the only dress she was taking, Nellie Bly, a journalist at the time, embarked on a mission to make Phileas Fogg’s fictional 80-day journey around the world a reality. Arriving back in her San Francisco home 72 days later having taken in the sights, sounds and inspirations of markets across the world ultimately led to former corporate lawyer, Rena Thiagarajan, into launching Bly all these years later. The brand marries a passion for design and travel, offering visitors to the site the opportunity to shop one-of-a-kind finds from markets from all over the world – but from the comfort of their laptop. In the coming months Rena will be traveling to bazaars and flea markets in India, Guyana and Bolivia to find more pieces to add to the range, and as with all items on the site, these pieces will be accompanied with by a street photograph to give customers a prospective of where the items come from and the story behind each piece that is sold. I just love that idea because, for me, knowing the providence of an item makes me cherish it even more. Don’t you agree?

// Photography for India and Ghana collections by Jessica Comingore, Styling by Caitlin Flemming | Photography for Bolivia collection by Kelly Ishikawa, Styling by Rod Hipskind


  • Reply tim@designmaze April 2, 2013 at 3:40 am

    love the styling too! white brick wall with lofty windows, the perfect backdrop for the colorful objects and vintage finds to pop!

    what a beautiful story about Nellie and how Bly showcases all things love around the globe!

  • Reply Sarah April 2, 2013 at 3:45 am

    What an awesome concept! Can’t wait to see what’s next!

  • Reply caroline @trend-daily April 2, 2013 at 8:09 am

    Love the look of Bly’s pieces-and Caitlin’s styling.The bed throw is gorgeous and how about her cowboy boots! 🙂 x

  • Reply Lizzie Owen (@mim_tweeta) April 2, 2013 at 9:13 am

    I love the nomadic story and style with this post. It really brought back memories of the early 90’s – Rifat Ozbek’s Aztek collection in particular inspired me at fashion college – I’ll be completely all over Bly – thank you for the introduction x

  • Reply Carla Coulson April 2, 2013 at 9:56 am

    Love this post Will what a fantastic story am off to check out the online store love the ethnic vibe and fabulous styling!
    Hope you had a lovely easter Carla x

  • Reply Lindsey April 2, 2013 at 10:30 am

    Love the look of this shop! Great find, even greater story behind it!

  • Reply Judith April 2, 2013 at 12:01 pm

    What a cool concept! Also, love that Bly means happy in Dutch 😉

  • Reply susan April 2, 2013 at 1:49 pm

    Great shop! I love knowing the story behind things, makes it so much more special.

  • Reply tina @ colourliving April 2, 2013 at 3:20 pm

    Great story. Great styling and absolutely love the concept!!

  • Reply Aparna April 2, 2013 at 6:09 pm

    I Love Indian touches in a modern décor scheme. Makes me happy 🙂

  • Reply geraldine April 2, 2013 at 7:32 pm

    Love the colours of the cushions and throws. Beautiful styling and great story. Have a lovely week Will. x

  • Reply Abby April 4, 2013 at 8:10 pm

    Oh my goodness, that first picture… I want everything in it. Love the blankets, I mean you can never go wrong with stripes, right?

  • Reply White Forest Home April 7, 2013 at 1:05 am

    Gorgeous…such lovely eclectic mix of product.

  • Reply Kenai October 21, 2015 at 11:55 pm

    Love the first picture! Where can I find those pillows!

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