Last week I was lucky enough to spend five days in Sweden’s beautiful capital city, Stockholm. I was there to speak the keynote speech at the Meet The Blogger Stockholm event (here’s the blogging infographic I made to summarise my key points) but I extended my stay to soak up the city’s calm and creative vibe for a few more days. As always, I explored the city armed with my camera and let my love for colour guide my viewfinder; the shutter clicking each time my inspirations were sparked. It was so refreshing to breathe in the crisp February air and enjoy finding vibrancy in the city’s everyday items, like their super fun yellow and blue postboxes. The sky’s blue hue only gained in intensity as each day drew forward and framed the vibrant facades with the same class and style of the city’s inhabitants. On the last day it felt like my first experience of this wonderful city was completed as a gentle dusting of snow fell; the light generous and abundant. From the quaint and cosy charm of the old town to the creative and colourful vibe of the Södermalm district, I felt creatively invigorated by my stay in Stockholm. On the last night I walked past the Taverna restaurant and I smiled to myself as the colourful letters shined brightly into the inky black sky and thought: colour comes alive at night.

// Photography by Will Taylor


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. I fell totally in love with Stockholm when I visited last year so I adored seeing one of my favourite cities through your colourful lens. I particularly love the picture of the ice skating on the river!

  2. In LOVE with this post.

    I love seeing places through your colorful eye!

  3. Boy did you spotted a lot of colors! All I’ve seen was black, grey and white, Think I had to stay a few days more or open my eyes more for colors, a bit of both perhaps :-)…

    Thanks again for your great presentation, it’s has been a real eyeopener here in Holland!


  4. Great pics Will! How refreshing to see such amazingly blue skies, something we definitely don’t get enough of during the winter here in Germany. Thanks!

    Xx. Holly.

  5. You’ve got an incredible in eye in catching the color in everything … but you forgot to add your Swedish colors’ outfit of the first day in Stockholm 🙂 love this post … xxx

  6. Great pictures! But then again, this is a great city, with amazing colour.
    In fact Stockholm is the city where I started my collection of miniature houses from all over the world. 🙂 And boy, you can find material there… 🙂

  7. AHH Will I love your fresh Stockholm pics – and my favorite part is the coloured trousers walking everywhere:) – so much fun.
    Happy Monday, you made me miss Stockholm,I haven’t been there for a year:)

  8. These photos are wonderful and have definitely brightened up my Monday. I’ve never before considered going to Stockholm but now I’m rethinking this thanks to your post. So thank you!

  9. Will,
    It was lovely meeting you, ever so briefly, at our store. I wanted to compliment you on the fantastic photos you have taken of Stockholm. You captured all its wonderful qualities and are obviously a talented man. Keep up the good work and I do hope our paths cross again.
    Christie at Bemz

  10. Great to see the city through your colourfull lens and to read we were looking at this city in the same way I loved it , the cleanness the crispy air and the inspiration I felt at a certain moment.
    Thanks also for your wonderful talk 🙂
    See you next month!

  11. So beautifully colorful!! I’ve seen a lot of Sweden posts around the blogosphere and I’m hooked! Stockholm is now on my wanderlust list! =)

  12. tim@designmaze Reply

    what a beautiful trip! love the vibrancy of the intense colors and you are right, everything looks better with the bright blue sky as backdrop!

    love your outfits too Mr and glad you’d extended your stay for a few extra days to soak up what the city has to offer.


  13. Sue Aitken Reply

    I’ve always loved the combination of blue and yellow – but have always associated it with Provence in the South of France. The Swedish version is a really attractive take on these 2 colours. thanks for sharing

  14. Love all the colours! You’re so creative! That’s why I love your site. =)

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.