Bright.Bazaar’s Guide To Blogging Infographic

Bright Bazaar Blogging Infographic FINAL-01-01

Today is my last day in Stockholm and I’m going to be so sad to leave this beautiful city. This morning I’m heading to the Stockholm Furniture Fair and then (hopefully!) squeezing in a museum before I leave for the airport. Before I head off I thought I would share with you all my Bright.Bazaar ‘Guide To Blogging’ infographic. When I was preparing my keynote speech to deliver at Meet The Blogger in Stockholm I was determined to find a way to condense my key points into a handy memento for my blogging pals in the audience; I think it can be difficult to listen to a lengthy speech and take proper notes at the same time. In the end I decided to create an infographic and used my speaker’s fee to have it specially designed and printed for everyone in the audience. I worked with my designer, Amanda, to create something that people might like to pin on their pin boards at home to give them a blogging high-five long after the conference finished. It’s actually quite a funny story: I was so engrossed in my Q&A session and relieved that the talk had gone OK that I forgot to hand the darn things out until my fiancé reminded me. I couldn’t believe I nearly forgot about them after I spent so long agonising over the wording, design and paper stock! Luckily, they did get handed out and it’s been so fun to see old and new blogging friends sending me Instagrams, tweets and emails of the infographic pinned up in their homes all over Europe. So for those of you that were unable to attend, here’s my How To Build A Bright & Successful Blogging Brand infographic for you to pin digitally instead. (P.S. This was originally designed for print but you can click here and zoom to see a larger version!)

// Designed by Amanda Jane Jones for Bright.Bazaar


  • Reply Chi @ 106 February 5, 2013 at 12:23 am

    Beautiful, practical AND thoughtful. Definitely one of my favourite mementos of the entire weekend – thank you! 🙂

    It was lovely to see you again.

    Oh, and huge congratulations on your engagement! 😀

  • Reply elizabeth February 5, 2013 at 12:35 am

    I feel like such a geezer. I’m afraid even with my bifocals I am having a hard time reading the infographic. Is there any place to see it a wee bit larger?

  • Reply susan February 5, 2013 at 12:54 am

    Love it, although is there a way to enlarge it? I tried clicking on it with no luck and am having trouble reading all the fine print. Let me know, would love to read more WIll, thanks!

    • Reply Will @ Bright.Bazaar February 5, 2013 at 1:07 am

      @Susan, Elizabeth – Sure, I’ve added a link at the bottom of the post for you. It was originally designed for print and not for web so that’s why it’s not optimised for the blog, sorry!

  • Reply Eva February 5, 2013 at 1:33 am

    Love this!

    So great.

  • Reply Emma February 5, 2013 at 1:37 am

    I’m new to blogging so this is SO helpful. Thanks so much!

    Tip for those having trouble reading it –
    Just open the image into its own window and then hopefully you can choose to zoom in.

    x Emma
    Homely Creatures

  • Reply Jee | Oh, How Civilized February 5, 2013 at 1:43 am

    Love this infographic. What a fantastic idea and so thoughtful to have it printed!

  • Reply mary @ B&G JOURNALS February 5, 2013 at 2:37 am

    how very thoughtful of you to put this together for all the lucky attendees–wonderful advice and very true to the hard work you exhibit so well here. and isn’t it great to have a partner to prod and remind you just when you are about to forget something? you two make a great team 🙂

  • Reply tim@designmaze February 5, 2013 at 2:38 am

    OMG Mr … I wANT one too! I can be your Toronto representative and spread the Bright Wisdoms here! Thank god for Mr. T to save the day hey 🙂

    can’t wait to meet you both again…. soon. We are in February already!!

  • Reply Jen @ RamblingRenovators February 5, 2013 at 4:03 am

    This is just brilliant and I’m pinning the heck out of it! Thanks for sharing your wisdom.

  • Reply Josie February 5, 2013 at 5:59 am

    Looks lovely – need to be able to enlarge it though so we can read please… 🙂

  • Reply Lelanie Slater February 5, 2013 at 7:12 am

    Bright, cheerful, practical and o so helpful. Thanks for sharing Will. 🙂 I have printed a black and white copy for now. Sadly I don’t have a colour printer at home, but I am heading out later to have a colour one printed to pin to my mood board.

    The blogger meet up sounds fantastic as well. I wish I could have been there to hear your talk.

  • Reply Hannah February 5, 2013 at 8:25 am

    Will, this is awesome. I am just starting out in blogging and I’m sure I will refer back to this many times. Congratulations on a successful weekend in Stockholm, and I look forward to reading more nuggets of advice from you!


  • Reply tina @ Colourliving February 5, 2013 at 8:28 am

    Will, I. sooooo love this. What a brilliant idea and beautiful and sophisticated design.

    You’re so right about overwhelming note taking.. people learn best with visuals.

    As a Graphic Designer, I simply MUST have the printed version. Chi mentioned in her post it’s on tactile paper.

    Personally I think you should make them available for sale and I’d like to be your first customer. Name your price Sir!!!

    Enjoy your last day in Stockholm and say hi to the fiancé… x

  • Reply Lena February 5, 2013 at 9:48 am

    I just came back from Stockholm and still have to find a place for the infographic somewhere in my tiny “home office corner” And I see so many sharing it on their blogs and fb pages today as one of the highlights from the weekend. Well deserved!

  • Reply Gerard @Walnutgrey February 5, 2013 at 9:52 am

    Will this is a wonderful conference takeaway… I’ve been at enough conferences in my time to know that something succinct, palpable & personal is a real bonus for attendees. Well done you! And with great tips as well 🙂

  • Reply Rachel {Little Bits of Lovely} February 5, 2013 at 11:40 am

    This not only looks pretty to look at Will, but your tips are all spot on. Hope you enjoyed your stockholm trip! xx

  • Reply Audrey - This Little Street February 5, 2013 at 1:20 pm

    A great guide, Will. Love all your tips.

  • Reply Lana February 5, 2013 at 1:28 pm

    I love this Will! I’m printing it out for sure 🙂
    Great team job!

  • Reply Danielle February 5, 2013 at 2:46 pm

    I’m new to blogging, so any advice is helpful. Thanks for sharing!

  • Reply Lindsey February 5, 2013 at 3:23 pm

    Concise and spot-on! Would have loved to cheer you on in Stockholm but glad it went well 🙂

  • Reply Toni @ Skandivis February 5, 2013 at 3:26 pm

    Brilliant notes and definitely for keeps! LOVING your bunkers post box clip too! Enjoy your last day in Stockholm x

  • Reply Fiona humberstone February 5, 2013 at 3:57 pm

    Will this is amazing. You’ve been so generous with your knowledge it’s inspirational. Looking forward to putting it all into practice in the Autumn. Fiona

  • Reply Karen Barbé February 5, 2013 at 4:32 pm

    Thanks! This has been so useful and inspiring!

  • Reply Igor February 5, 2013 at 7:10 pm

    Excellent tips, Will!

  • Reply Hege February 5, 2013 at 7:35 pm

    This is fab! Thank you! I bet Stockholm was great!
    I’ve taken your advice and started a weekly column today. Hope you’ll come by to see it. hx

  • Reply Jenn T February 5, 2013 at 9:13 pm

    Another thing my favorite bloggers do, is introduce me to other blogs that I will also love. Broadens my horizons, if you will.

  • Reply Magda February 5, 2013 at 9:44 pm

    This is a great infographic, Will – such a creative way to present your tips! Thanks for sharing it with us, as a fairly new blogger I am going to treat it as my little blogging bible :).

  • Reply Becky - Pretty Dandy February 5, 2013 at 10:59 pm

    Hi Will! Hope you’re well?

    Love this infographic, and all your gorgeous photographs from Stockholm. I’m living vicariously through you!


  • Reply jason lynes February 6, 2013 at 3:39 am

    i seriously want this as a poster. any plans? i want to give this to all the blogs i work with. excellent work.

  • Reply Sandy a la Mode February 6, 2013 at 4:24 am

    pinning this right now!!

  • Reply Mikky February 6, 2013 at 4:39 am

    You are too sweet to use your speaker fee to create this awesome tip sheet. Thanks so much for sharing it.


  • Reply Valentina Appuntidicasa February 6, 2013 at 8:33 am

    Will you are great!!! This infographic is so creative, so right, so inspiring. Thanks a lot!!!!!!
    I was sad not to be present at the MTB but you get my hug from Ilaria!

    • Reply Will @ Bright.Bazaar February 6, 2013 at 8:35 am

      @Vale – Such a shame to miss you but Ilaria’s hug was a very good one indeed! 🙂

  • Reply Kimberly Hughes February 6, 2013 at 12:57 pm

    Oooosh this kid is SO SO GOOD!! 😉 I loved your talk, Will and I absolutely loved meeting you finally. Meet The Blogger Stockholm was such a cool experience and very very much looking forward to the London one! Hope you enjoyed the rest of your visit and made it home safe and sound 🙂 xxx

  • Reply Chloe Moon February 6, 2013 at 2:58 pm

    What great perfect and concise tips!! I will have to add you to my weekend links because these tips need to be everywhere!! =)

  • Reply Kathrin February 6, 2013 at 4:12 pm

    Will, it was so great to hear you speak in Stockholm. Thank you for the great info graphic. It will go up on my inspiration board and remind me of all the wisdom of Mr. Bright Bazaar himself 😉

    It was lovely to meet you. Kathrin

  • Reply iris February 7, 2013 at 12:38 am

    I just stop by to say: I love your blog!!! 😀 <3 <3
    that's it..

  • Reply Laura February 7, 2013 at 10:33 am

    Thanks for sharing your guide to blogging and your inspiring inspiration. It was lovely to meet you!

  • Reply MelissA February 7, 2013 at 6:38 pm

    This infographic is so true! Great tips – thanks for taking the time to create this 🙂 x

  • Reply Dana February 10, 2013 at 7:04 pm

    Love all of the tips! Yes to be individually in the internet you really have to try hard to create a unique style. Something you really have down. Love your blog and try to learn from it ^^

  • Reply Ice Beautiful February 11, 2013 at 12:07 pm

    Great job – thank you! There are probably many bloggers (including myself) struggling finding better reasons and ways to express themselves through their blogs at this time every year. Your infographics is so inspiring and well written.

  • Reply Cate February 14, 2013 at 10:12 am

    Thankyou, immensely helpful!

  • Reply Love Scandi March 25, 2013 at 11:13 pm

    Very useful! Thank you!

  • Reply Elena June 7, 2013 at 4:30 pm

    Awesome post and that infographic is perfect! I’m sharing everywhere :o) Already tweeted it!

  • Reply Denise June 24, 2013 at 2:00 pm

    I have to say, this is one of the best infographics I’ve ever seen. I would love to share it. Would that be OK?

  • Reply julia July 19, 2013 at 4:13 pm

    This is so helpful, thank you! (I realize you posted it months ago…but still–thanks!)

  • Reply lyndsay // coco cake land July 30, 2013 at 4:44 am

    i just adore this! thank you so much for re-inspiring me!!

  • Reply Jourdin February 18, 2014 at 5:12 pm

    Definitely saving this!! Such great advice!

  • Reply Nina June 4, 2014 at 10:07 pm

    Great infographic. Very helpful. Thank you

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