Bright Bazaar Blogging Infographic FINAL-01-01

Today is my last day in Stockholm and I’m going to be so sad to leave this beautiful city. This morning I’m heading to the Stockholm Furniture Fair and then (hopefully!) squeezing in a museum before I leave for the airport. Before I head off I thought I would share with you all my Bright.Bazaar ‘Guide To Blogging’ infographic. When I was preparing my keynote speech to deliver at Meet The Blogger in Stockholm I was determined to find a way to condense my key points into a handy memento for my blogging pals in the audience; I think it can be difficult to listen to a lengthy speech and take proper notes at the same time. In the end I decided to create an infographic and used my speaker’s fee to have it specially designed and printed for everyone in the audience. I worked with my designer, Amanda, to create something that people might like to pin on their pin boards at home to give them a blogging high-five long after the conference finished. It’s actually quite a funny story: I was so engrossed in my Q&A session and relieved that the talk had gone OK that I forgot to hand the darn things out until my fiancé reminded me. I couldn’t believe I nearly forgot about them after I spent so long agonising over the wording, design and paper stock! Luckily, they did get handed out and it’s been so fun to see old and new blogging friends sending me Instagrams, tweets and emails of the infographic pinned up in their homes all over Europe. So for those of you that were unable to attend, here’s my How To Build A Bright & Successful Blogging Brand infographic for you to pin digitally instead. (P.S. This was originally designed for print but you can click here and zoom to see a larger version!)

// Designed by Amanda Jane Jones for Bright.Bazaar


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Beautiful, practical AND thoughtful. Definitely one of my favourite mementos of the entire weekend – thank you! 🙂

    It was lovely to see you again.

    Oh, and huge congratulations on your engagement! 😀

  2. I feel like such a geezer. I’m afraid even with my bifocals I am having a hard time reading the infographic. Is there any place to see it a wee bit larger?

  3. Love it, although is there a way to enlarge it? I tried clicking on it with no luck and am having trouble reading all the fine print. Let me know, would love to read more WIll, thanks!

    • @Susan, Elizabeth – Sure, I’ve added a link at the bottom of the post for you. It was originally designed for print and not for web so that’s why it’s not optimised for the blog, sorry!

  4. I’m new to blogging so this is SO helpful. Thanks so much!

    Tip for those having trouble reading it –
    Just open the image into its own window and then hopefully you can choose to zoom in.

    x Emma
    Homely Creatures

  5. how very thoughtful of you to put this together for all the lucky attendees–wonderful advice and very true to the hard work you exhibit so well here. and isn’t it great to have a partner to prod and remind you just when you are about to forget something? you two make a great team 🙂

  6. OMG Mr … I wANT one too! I can be your Toronto representative and spread the Bright Wisdoms here! Thank god for Mr. T to save the day hey 🙂

    can’t wait to meet you both again…. soon. We are in February already!!

  7. Looks lovely – need to be able to enlarge it though so we can read please… 🙂

  8. Bright, cheerful, practical and o so helpful. Thanks for sharing Will. 🙂 I have printed a black and white copy for now. Sadly I don’t have a colour printer at home, but I am heading out later to have a colour one printed to pin to my mood board.

    The blogger meet up sounds fantastic as well. I wish I could have been there to hear your talk.

  9. Will, this is awesome. I am just starting out in blogging and I’m sure I will refer back to this many times. Congratulations on a successful weekend in Stockholm, and I look forward to reading more nuggets of advice from you!


  10. Will, I. sooooo love this. What a brilliant idea and beautiful and sophisticated design.

    You’re so right about overwhelming note taking.. people learn best with visuals.

    As a Graphic Designer, I simply MUST have the printed version. Chi mentioned in her post it’s on tactile paper.

    Personally I think you should make them available for sale and I’d like to be your first customer. Name your price Sir!!!

    Enjoy your last day in Stockholm and say hi to the fiancé… x

  11. I just came back from Stockholm and still have to find a place for the infographic somewhere in my tiny “home office corner” And I see so many sharing it on their blogs and fb pages today as one of the highlights from the weekend. Well deserved!

  12. Will this is a wonderful conference takeaway… I’ve been at enough conferences in my time to know that something succinct, palpable & personal is a real bonus for attendees. Well done you! And with great tips as well 🙂

  13. Fiona humberstone Reply

    Will this is amazing. You’ve been so generous with your knowledge it’s inspirational. Looking forward to putting it all into practice in the Autumn. Fiona

  14. This is fab! Thank you! I bet Stockholm was great!
    I’ve taken your advice and started a weekly column today. Hope you’ll come by to see it. hx

  15. Another thing my favorite bloggers do, is introduce me to other blogs that I will also love. Broadens my horizons, if you will.

  16. This is a great infographic, Will – such a creative way to present your tips! Thanks for sharing it with us, as a fairly new blogger I am going to treat it as my little blogging bible :).

  17. Will you are great!!! This infographic is so creative, so right, so inspiring. Thanks a lot!!!!!!
    I was sad not to be present at the MTB but you get my hug from Ilaria!

  18. Oooosh this kid is SO SO GOOD!! 😉 I loved your talk, Will and I absolutely loved meeting you finally. Meet The Blogger Stockholm was such a cool experience and very very much looking forward to the London one! Hope you enjoyed the rest of your visit and made it home safe and sound 🙂 xxx

  19. What great perfect and concise tips!! I will have to add you to my weekend links because these tips need to be everywhere!! =)

  20. Will, it was so great to hear you speak in Stockholm. Thank you for the great info graphic. It will go up on my inspiration board and remind me of all the wisdom of Mr. Bright Bazaar himself 😉

    It was lovely to meet you. Kathrin

  21. Thanks for sharing your guide to blogging and your inspiring inspiration. It was lovely to meet you!

  22. Love all of the tips! Yes to be individually in the internet you really have to try hard to create a unique style. Something you really have down. Love your blog and try to learn from it ^^

  23. Great job – thank you! There are probably many bloggers (including myself) struggling finding better reasons and ways to express themselves through their blogs at this time every year. Your infographics is so inspiring and well written.

  24. Awesome post and that infographic is perfect! I’m sharing everywhere :o) Already tweeted it!

  25. I have to say, this is one of the best infographics I’ve ever seen. I would love to share it. Would that be OK?

  26. This is so helpful, thank you! (I realize you posted it months ago…but still–thanks!)

  27. Pingback: Sunday Funday | pinotandpeeptoes

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.