As I flew back to London after speaking on a social media panel at IMM Cologne in Germany, I was looking out of the plane window at the twinkling golden lights of the toy town-like cities below and wondering not only how to digest the day’s learnings, but also how best to share it with so many of you across the world who were unable to attend. An hour later as I lugged my case (seriously, when will I learn to pack lightly for a two day trip?) I saw an in-flight magazine left open at an infographic and ‘ping!’, I knew instantly how to share my key findings with you all. Now, as you can see, I’m no graphic designer so calling this an infographic is massively overselling it but I couldn’t think of an more suitable word to describe it, so I figured I’d just roll with it!

Each time I speak alongside fellow bloggers I am reminded just how inspiring it is to hear the diverse stories behind one another’s blogging adventures. On this occasion I spoke about social media alongside the following inspiring and knowledgable people: Holly Becker, blogger, columnist and author of two best-selling books; Steffi Luxat, blogger, author and magazine journalist; Costas Voyatzis, blogger and Pinterest tastemaker; Micle-Mihai Cristian, CEO of Freshhome; and editors from huge architecture and home interview websites Archiportale and Freunde von Freunden. I’d like to send thanks to my fellow panelists for sharing their wise words, as well as to everyone who came to the panel and took part in the social media Q&A. So, with that, I leave you with five of my key social media tips from the event. Feel free to share and pin the ‘infographic’ – here’s to sharing all of our experiences and making social media an even richer part of our daily lives!

// Top photo by Courtney Price | Snapshots by (left to right) Luzia Pimpinella | Life In Sketch | Little One | Background & infographic by Will Taylor


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. What an awesome opportunity- congratulations on speaking! I love your tips, and for what it’s worth I think it is a beautiful infographic.

  2. Great tips- thanks for sharing! I think not crowding is really key- it’s so easy to switch off if you’re bombarded by stuff!

  3. Will, I really liked your presentation, specially the Pinterest tips. Great insight and a very charming keynote I have to say!

  4. Great post, Will! I would have loved to be there here you all speak.
    Can I please ask which platform you use to time Twitter?
    I take it you don’t sit there all day tweeting ha ha!

    • @Hege Hi! Sure, so my blog posts are automatically linked to my twitter account, but you should check out HootSuite, which is a great tool for scheduling tweets in advance if you need to.

  5. Thank you Will for your useful tips! I would love to be there but i couldn’t because of my job. So is really great reading some of your advices at your blog!

  6. Will, you handsome devil. You looked like a very young Clark Gable (stop blushing!!)

    As a Graphic Designer I can tell you that it’s not always about polished skills. It’s about raw talent and you have it!

    Thanks for sharing!

  7. It was so nice to meet you there… I’m so looking forward to see you in Stockholm… and I’m really in love with your rule picky oinner! What a great word!

  8. Hey Will,

    As always another great blog post! Love your top tips too. Makes me even more excited about Meet The Blogger Stockholm! The count begins…. Whoop Whoop.


  9. Thanks for the great tips! I am so having them pin on my bulletin board for daily reminder! and what an outfit you’ve got going there! love that little pop of orange and a polka dot bow tie … MR you need to also write a fashion column for GQ!

    What a fantastic trip and congrats again for being on the panel! Wish I was there to learn from the experts too! Now you have got to tell me all about it when I see you in … hm … 11 months!

  10. I like that infographic, great summary, short and right to the point! And you really answer your readers’ questions even though you get tons of comments and questions, so you’re the best example for that tip! I noticed that when I visited your blog for the first time.

  11. Wonderful tips, Will! They are so important to the success of building a good following and blog. Thanks for sharing it.

    By the way, you looked so dapper at the event. Kept seeing your blue suit and bow tie everywhere on social media. 🙂

    xo Jeanne

  12. Will! You were fantastic in panel. I loved your insight and advice, so happy I got to be a part of the afternoon with you all. Best and happy wishes for your adventures in Paris! 🙂

  13. Your infographic is very cool Will and the tips make a lot of sense. Transparency is one of the most important things that any blogger, writer, business can bring.

    Best. G

    • @Julia – I think it’s best to go with what feels natural to you and your readers. Find a rhythm that works for you and stick to it – the readers that resonate with it will, too! 🙂

  14. Thanks for sharing! In a few month, the next IMM Cologne will take place. Will you join?

Write A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.