Fig.1 | Fig. 2 | Fig. 3 | Fig. 4 | Fig. 5 (4+5 due in stores soon)
I’ve written here before about new H&M Home collections (here, here, here and here) and whilst the European members of the Bright.Bazaar gang were able to satisfy their shopping drive with an affordable home purchase, the American folks were unable to do so. Well, the excellent news is that from early Spring 2013 the brand will be stocking their homeware line in North America. So, now that even more of us can get excited about H&M Home’s new collections, let’s take a walk through their A/W 2012 range. The first look, Art Deco Opulence, is the counter trend to the pared-back simplicity we have seen so much of recently: think metallics, shimmering glitter, bold 1920’s art deco patterns and sumptuous, indulgent colour palettes. The second trend, Mountain Retreat, is more rustic in it’s approach and therefore on closer ground to their previous collections. They’ve updated the look for the forthcoming season with N.American Indian patterns and Wild West print textiles, all of which is set against a palette of orange and brown hues. Finally, Kid’s Kingdom offers a host of playful and colourful options for little ones. Personally I’m feeling drawn to the burnt orange hues of Mountain Retreat, how about you?

Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Whaaaaaat?! I am so excited about this it is ridiculous. Well, I sure like your pick “Fig. 2” (; no, really. I think the jar is fantastic – love the color of it! Thanks for posting this!

  2. i'm really loving the animal motifs and woodland accessories.i'm super excited about their home line coming our way! it's about time!:-). xx

  3. My husband jokes that I should have shares in H&M and this is even more true since they opened a home department – I'm totally addicted! I'm off to stalk those links (particularly that beautiful hand towel and the glass jar)!

  4. yay!! Can't wait for H&M Home to come to North America .. including Canada I double hope of course. In the mean time, I will just have to go check out their online stores and have them ship to Germany for Chris to pick them up for me the next time he visits his family!

    I love that horse pillow and that black and gold lamp!!

  5. NIce trend spotting 🙂 I am strangely drawn to the art deco opulence. It's the moody mauves and mustard colours that are attracting me – even though the style is not exactly mine.

  6. I can't wait for them to come to N. Amercia It's about time they did, don't you think! 🙂 Though I love fresh, clean looks…this time I am drawn to the moody, atmospheric art deco opulence. it must be because we are the helm of change in seasons……..great picks, Will.

  7. I kid you not: just yesterday I was thinking about what a bummer it is that the H&M home line isn't in NA. Best news ever- thanks for sharing!

  8. h&m my favourites!i like most the colours and my next buy is the amazing bathroom curtain!
    hugs Will!!

  9. So exciting – can't wait for the H&M home to come to the US! The line look fabulous – love those vintage jars.

  10. I’m so in love with all of it! Where do I find the Bear kids bedset? My son NEEDS it!

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.