This small collection of rustic style products from IKEA was inspired by public spaces and workspaces that date from the 1880’s to the 1920’s like farms, factories, and schools. The look is created by using materials and designs that are honest, long lasting and utilitarian. In fact, IKEA are saying this a style that’s simple, imperfect, yet personal – pretty spot on, I think. They have created pieces using long-lasting materials like pine, clay, ceramics, natural fibres and lacquered metal, wool, cotton, sheepskin and linen. Then they’ve finished them with accent colours like faded red, turquoise, muted yellow and green – all still visibly popular in today’s houses that dot the Swedish landscape. You’ll see how they’ve used textiles like cushions, rugs and throws that use visible stitching, coarse weaves and raw edges, creating an unrefined look. Personally, I like how they’ve shown how rustic style can be expressed differently across the home. In the living room they’ve shown how darker tones of blue and black and can combine with natural materials like rattan for a cosy atmosphere. Yet, in the bedroom, the rustic look becomes lighter and more industrial with strong metal pieces mixed with crisp, white linens. Which rustic style is for you, folks?
// IKEA | Products shown FJELL wardrobe and bedside table; BJÖRNLOKA cushion covers; BYHOLMA chair; LILLESAND bed frame; ODDVAR stool; SIBBARED picture – all should be instore from August 2012.


Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Wow, some really great pieces! I love the general styling of these shots, just not mad about the tiles in the bedroom, that's a bit too clinical for me.

    • I agree re: the tiles, but I'd love them in a bathroom! I like the juxtaposition between the soft, inviting white bedlinen against the industrial metal bedstead – it works a treat.

  2. These guys are smart. When you watch them change with the every moving tide of trends and yet they stay within their own perimeter. That is success!

    • there are some really good items shown here. Who'd a thunk it from Ikea? Like Elisa I'm quite taken with the bed frame. Is that print their's too or a prop? A wonderful take on vintage german education aids if it is….

  3. Gorgeous – love the wardrobe. I'd love to paint designs on it in bright colours and watch them fade over time to get that lived in look! And I agree about the tiles, they would be amazing in a bathroom, with those lockers as well. Heading over to Ikea site now!

    • Sorry, the one in the first photo, not the Lillesand. Thanks!

  4. Oh goodness, the metal bed frame is exactly what I've been looking for. Going to check it out when I go to buy that black & white throw I can't stop thinking about…

  5. love the bed and are those blue metal tables on casters part of the collection too?

  6. I love that grey bed in the top picture… is that from Ikea??

  7. Ikea, how I love thee, let me count the ways. XXOO That turquoise metal table on casters caught my eye, but it looks like the whole collection is simply fantastic.

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.