Sainsbury’s styled by Sally Cullen and photographed by Paul Raeside

On a chilly day last autumn I headed to Sainsbury’s press preview of their spring/summer collection for 2012, where the brand had styled room sets with each of their forecasted trends for the forthcoming 2012 season. Whilst I was there I shared I spoke with some folks from Sainsbury’s, sharing my thoughts on their proposition in the marketplace and revealed my top product pick – so expect Mr. Bazaar to pop up once or twice in the film above! I was pleasantly surprised by what I saw and have decided to share the two trends, Caravan and Coastal, which spoke most strongly to me. Caravan has a colourful and bohemian feel to it thanks to the mix of pattern, texture and folk inspired detailing. The eclectic colour palette details a range of bright hues that break up the floral prints and delicate glassware. Now, although the second theme, Coastal, isn’t an original trend for the s/s season and is often done so very badly, I think this take on it has been done rather well. It captured my imagination for seaside escapes, light and airy spaces and addiction to all things Nautical – not to mention my love for navy blue! Standout product for me? It has to be the anchor cushion – a steal at under £10. After all, there’s nothing like popping out for milk only to return with milk and an anchor cushion, right?! Which trend is for you? What’s catching your eye?

Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Wow, love that Sainsbury's are doing this because you know it will be a super good price point so it is easy to update your look. Loving the anchor pillow!

  2. Morning movie star Will looking ab fab on film x
    Caravan love all the way for me fun and colourful brightened my winter morning.
    Happy Thursday
    Carla x

  3. Wow, the colours in that first Caravan photo are breathtaking – my current favs, magenta and rich yellow together! Gorgeous. xxx

  4. I love the caravan style, needing the colour after these grey days! But the costal collection is really well designed too. Not too over designed, simple, subtle washed out colours and stripes…I do love a nice stripe!x

  5. Woah!! Im so so glad I found this blog! I was surprised when i saw that the blogger was a male! hihihih You have such a good taste,i scrolled down and up and found gorgeous stuff 🙂

  6. woah love these brights colours! getting tons of ideas for my new bedroom! Awww Thanks Mr Bazaar :))

  7. Thanks for sharing. Absolutely the Caravan, those colours are amazing and the coloured glass is my favourite. It's about time Sainsbury made their mark in homewares. It will be interesting to see how it's laid out in-store, perhaps a cross between the current set up in their stores (traditional grocery set up) and a Next type layout, where customers get a more visual feel for how the various items can look put together in their home.

  8. Okay, I'd never go for coastal in my living room or anything like that but I have to say that the laundry room is simply adorable. If I had a laundry room I could easily see myself going coastal in there 😉

  9. the first thing i thought of when seeing caravan was the dottie angel blog
    it looks heavily influenced by her unique creativity

  10. Do you know what this actually made me quite excited and I even showed John and he watched the video too! Such lovely styling and there are some great products, with you on the anchor cushion and I like the coloured glasswear – I'm going to get some for the kitchen! Fab to see you pop on the video too! 😉
    Rachie xo

  11. Oooo. I'm a designer and it is surprisingly difficult to think of new fresh pallets. thank you!

  12. I'm so pleased you enjoyed the collections, and I'm sooo excited about them arriving in stores soon 🙂

Write A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.