Sainsbury’s S/S 2012 Home Interior Trends

Sainsbury’s styled by Sally Cullen and photographed by Paul Raeside

On a chilly day last autumn I headed to Sainsbury’s press preview of their spring/summer collection for 2012, where the brand had styled room sets with each of their forecasted trends for the forthcoming 2012 season. Whilst I was there I shared I spoke with some folks from Sainsbury’s, sharing my thoughts on their proposition in the marketplace and revealed my top product pick – so expect Mr. Bazaar to pop up once or twice in the film above! I was pleasantly surprised by what I saw and have decided to share the two trends, Caravan and Coastal, which spoke most strongly to me. Caravan has a colourful and bohemian feel to it thanks to the mix of pattern, texture and folk inspired detailing. The eclectic colour palette details a range of bright hues that break up the floral prints and delicate glassware. Now, although the second theme, Coastal, isn’t an original trend for the s/s season and is often done so very badly, I think this take on it has been done rather well. It captured my imagination for seaside escapes, light and airy spaces and addiction to all things Nautical – not to mention my love for navy blue! Standout product for me? It has to be the anchor cushion – a steal at under £10. After all, there’s nothing like popping out for milk only to return with milk and an anchor cushion, right?! Which trend is for you? What’s catching your eye?


  • Reply 7 Year Wedding January 19, 2012 at 2:55 am

    Wow, love that Sainsbury's are doing this because you know it will be a super good price point so it is easy to update your look. Loving the anchor pillow!

  • Reply Stephanie January 19, 2012 at 4:54 am

    I love both of these, but the Caravan's colors are so fantastic! I love it!

  • Reply Carla January 19, 2012 at 6:36 am

    Morning movie star Will looking ab fab on film x
    Caravan love all the way for me fun and colourful brightened my winter morning.
    Happy Thursday
    Carla x

  • Reply mygirldaphne January 19, 2012 at 6:49 am

    i love that day bed it's adorable.

  • Reply Vic Bibby January 19, 2012 at 7:51 am

    Wow, the colours in that first Caravan photo are breathtaking – my current favs, magenta and rich yellow together! Gorgeous. xxx

  • Reply Hannah January 19, 2012 at 8:23 am

    Really love the colours in the caravan range!

  • Reply Riitta Sinikka January 19, 2012 at 9:15 am

    Hi! So LOVELY colours!!Greetings Riitta Sinikka

  • Reply Gild and Grace January 19, 2012 at 9:23 am

    How cool Will! I'm liking the Caravan colours 🙂

    Abbey x

  • Reply wall decals January 19, 2012 at 9:24 am

    Exquisite in every way!

  • Reply HOME-TROTTER January 19, 2012 at 9:45 am

    I prefert the CARAVAN style…so feminime !

  • Reply Igor Josifovic January 19, 2012 at 9:52 am

    Do I need to say out loud which of these two trends is my favorite?? LOL. Obviously, the coastal trend:-)

  • Reply littletree... January 19, 2012 at 10:14 am

    I love the caravan style, needing the colour after these grey days! But the costal collection is really well designed too. Not too over designed, simple, subtle washed out colours and stripes…I do love a nice stripe!x

  • Reply Jane R. January 19, 2012 at 12:14 pm

    Woah!! Im so so glad I found this blog! I was surprised when i saw that the blogger was a male! hihihih You have such a good taste,i scrolled down and up and found gorgeous stuff 🙂

  • Reply Jane R. January 19, 2012 at 12:15 pm

    woah love these brights colours! getting tons of ideas for my new bedroom! Awww Thanks Mr Bazaar :))

  • Reply Pinecone Camp January 19, 2012 at 1:44 pm

    This is all so pretty. Love Caravan so much. Thanks for the happy pop of colour!

  • Reply Lallabel January 19, 2012 at 2:09 pm

    no doubt for me… caravan trend! but without pink, if possible! hehe!

  • Reply Sam Lennie January 19, 2012 at 3:51 pm

    Thanks for sharing. Absolutely the Caravan, those colours are amazing and the coloured glass is my favourite. It's about time Sainsbury made their mark in homewares. It will be interesting to see how it's laid out in-store, perhaps a cross between the current set up in their stores (traditional grocery set up) and a Next type layout, where customers get a more visual feel for how the various items can look put together in their home.

  • Reply el {what you fancy} January 19, 2012 at 6:56 pm

    Coastal, always 🙂 Although I'm loving the bright cushions of Caravan. Sainsburys have really impressed me with these collections…

  • Reply LatteLisa LisaHjalt January 19, 2012 at 7:29 pm

    Okay, I'd never go for coastal in my living room or anything like that but I have to say that the laundry room is simply adorable. If I had a laundry room I could easily see myself going coastal in there 😉

  • Reply Deborah Piana Agostinetti January 19, 2012 at 8:49 pm

    Amazing colors!

  • Reply Amy @ Five Kinds of Happy January 19, 2012 at 8:56 pm

    Aw Will you are so good in front of the camera! I think you should start your own design show!.. and I like the Caravan range a lot, in small doses 🙂

  • Reply Margie Oomen January 19, 2012 at 10:40 pm

    the first thing i thought of when seeing caravan was the dottie angel blog
    it looks heavily influenced by her unique creativity

  • Reply Laura Trevey January 19, 2012 at 10:43 pm

    Love the top Pretty in Pink splashes of color and flowers ~ so ready for Spring already 🙂 !!

  • Reply Helena - A Diary of Lovely January 19, 2012 at 10:55 pm

    wow look at sainsburys! amazed!

  • Reply Rachie @ A Chi Chi Affair January 19, 2012 at 11:10 pm

    Do you know what this actually made me quite excited and I even showed John and he watched the video too! Such lovely styling and there are some great products, with you on the anchor cushion and I like the coloured glasswear – I'm going to get some for the kitchen! Fab to see you pop on the video too! 😉
    Rachie xo

  • Reply Rachel {Little Bits of Lovely} January 19, 2012 at 11:59 pm

    I love the coastal style – whilst I wouldn't go for coastal in my home, I do love the gorgeous laundry room with those housekeeping storage boxes and the stripes! xx

  • Reply virginia costa January 20, 2012 at 12:16 am

    Lovely selection, lovely post, Will
    Virginia Costa

  • Reply Becky! January 20, 2012 at 9:13 am

    Oooo. I'm a designer and it is surprisingly difficult to think of new fresh pallets. thank you!

  • Reply Renee ( January 20, 2012 at 2:08 pm

    I love the colour pops of pink and yellow! So fresh 🙂

  • Reply Reshma at January 20, 2012 at 2:38 pm

    The purple and yellow got me all fresh! Lovely lovely!

  • Reply Jessie January 20, 2012 at 3:19 pm

    The pretty colors in the first trend is calling my name. It's feminine and fresh at the same time.

    Inspiring images as usual, Will!


  • Reply samantha stansbridge January 20, 2012 at 4:31 pm

    its hard to believe that this collection is from a supermarket,they have certainly raised the bar in the last few years. Love the coastal look.

  • Reply Maureen at The Inglenook Decor January 20, 2012 at 6:08 pm

    Trend 1 Caravan is my fave…the bright colors amidst a white background is both soothing & cheerful!

  • Reply Heather Joy January 22, 2012 at 10:27 pm

    Congrats! Love that you were in the interview! I think you should do that more! 🙂

  • Reply Emma Mann February 4, 2012 at 8:26 am

    I'm so pleased you enjoyed the collections, and I'm sooo excited about them arriving in stores soon 🙂

  • Reply virginia costa May 5, 2012 at 10:31 pm

    Loved everything!
    Virginia Costa from Brazil

  • Reply ADI September 29, 2012 at 8:48 pm

    Awesome interior designing collections! I really like the living room.

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