Sainsbury’s S/S 2012 Home Interior Trends
Sainsbury’s styled by Sally Cullen and photographed by Paul Raeside
On a chilly day last autumn I headed to Sainsbury’s press preview of their spring/summer collection for 2012, where the brand had styled room sets with each of their forecasted trends for the forthcoming 2012 season. Whilst I was there I shared I spoke with some folks from Sainsbury’s, sharing my thoughts on their proposition in the marketplace and revealed my top product pick – so expect Mr. Bazaar to pop up once or twice in the film above! I was pleasantly surprised by what I saw and have decided to share the two trends, Caravan and Coastal, which spoke most strongly to me. Caravan has a colourful and bohemian feel to it thanks to the mix of pattern, texture and folk inspired detailing. The eclectic colour palette details a range of bright hues that break up the floral prints and delicate glassware. Now, although the second theme, Coastal, isn’t an original trend for the s/s season and is often done so very badly, I think this take on it has been done rather well. It captured my imagination for seaside escapes, light and airy spaces and addiction to all things Nautical – not to mention my love for navy blue! Standout product for me? It has to be the anchor cushion – a steal at under £10. After all, there’s nothing like popping out for milk only to return with milk and an anchor cushion, right?! Which trend is for you? What’s catching your eye?