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With Christmas decorations boxed away for another year, the January sales in full swing and stores quickly filling up with their new spring 2012 collections, now an ideal time for a little interior refresh. I love that feeling you get when the decorations go away and calm is restored. I always clean my apartment within an inch of its life and fling open the windows letting the cool January air blow in straight away! H&M Home allows for a New Year interiors accessories refresh without blowing an already no doubt squeezed post-holiday budget! I’ve grouped the store’s new arrivals into two trends – Rustic Industrial and Spring Fresh Hues – the former suiting a more pared back scheme and the latter more playful and youthful in nature. Although separated here, there’s every possibility for a successful mix and match of accessories from across the two themes. For example, a bold and bright floral print mixed with a collection of neutral, stone-hued pillows could work a treat; the perfect little splash of spring the forthcoming season. Which trend and products are catching your eye? Do you like to have a little decor refresh in the New Year?

Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. happy new year Will! Hope you had a great xmas. The rustic industrial is more my style (love these pics) but something about all those bright colours are just sooo appealing! Bring on 2012! m

  2. Spring colors as a new trend for spring?? I have never heard of that one. Never in my whole life.

  3. LOVE h&m home. i cleaned my apartment yesterday, storing all the christmas decorations away and just bought new spring flowers… so i'm definitely ready for new decorations. i agree with hannah: the chevron patterns are just plain great and i love the romantic floral bedding as well.

  4. @Igor – Ditto. The bakery flour cushion is calling my name!

    @Nikki, Ashleigh – Not at present I don't think. Heard rumours that they are due to start shipping H&M Home to states soon though.

    @Martine – Happy New Year to you, too! Yes, I'm feeling drawn to the wonderful textures of Rustic Industrial.

    @Rachael, Rachel – Happy spring colours indeed!

    @Rona, Michelle, Hannah – Likewise. Perfect for the forthcoming season!

    @homeboundtheheartoflife – I did the same a few days ago but didn't get any new blooms… great idea!

  5. happy new year Will! I can't make a choice… I love both… May be rustic industrial for my kitchen and spring fresh for my rooms!

  6. Just found this post, thanks for sharing. I'm one who's loves both and would love the first one with just an odd touch of the second. Greedy, I know!

    Happy New Year. Alison

  7. Ah those Swedes.. 🙂

    I am not much of a 'floral girl' (apart from in vases and gardens..) so I'd go for the coarse linens, denims etc.
    To me it's more 'french farmyard' than 'industrial' but either way, it works – it's timeless.

    Can't wait for the year to unfold. A whole year ahead – so exciting!!

    Big hugs from the North.

    xx C

  8. Happy New Year, Will!

    I love that the Spring news are out already! They are both lovely, but my favorite is the “Rustic industrial” look.

    Have a nice evening!
    Hugs, Nina

  9. happy new year will! Loving your picks as always, I think I am a spring fling kinda gal, those colours are flirting with me I swear 🙂

  10. I love a little new year spruce up and we unearthed some long forgotten goodies (hello giant candle lantern!) while prepping for our NYE party so we're getting a bit of renewal without spending a penny. Those chevrons really have me longing for a bit of color, though. So perfect.

  11. Ugh, just one more reason why we need to move from the US! I read your post and excitedly went to the site and picked out a million items (that I can't really afford anyway, ha) only to find out it's not in the US yet. Argh! Great post, though! I'm very partial to rustic industrial…everything will go perfectly with all the design plans I have in mind for our next house! 🙂

  12. I can't believe H&M has a home line in the UK! I am so jealous. They need to make that in the US immediately! I'm in love with that floral bedding in the pink and the green-that screams spring to me.

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.