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Phew! That turned into a long one (sorry, folks!) but I just felt so inspired by H&M Home’s latest range that I couldn’t stop adding to the post. I visited their London outlet this past weekend and the great styling you see here is replicated in their in store visual merchandising (something that has vastly improved since their UK opening almost a year ago). The new H&M Home collection is a veritable feast of colourful patterns, tactile textures and great value basics. The buyers have clearly bought into the rustic-industrial trend which continues to see growth, but they’ve kept true to the striking, graphic nature of the brand’s core range: illustrative prints of keys, toiletries and typography adorn many of their textiles, all of which are ideal pieces for adding personality to a space. Top marks from me! What do you think of H&M Home’s A/W collection?

Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. If I had that toothpaste shower curtain (and a guest bathroom), I would hang it up in about two seconds. SO fun.

  2. Really love these great fabrics and patterns/ the colorways are terrif!

    Art by Karena

  3. I really love H&M clothing, but I'm feeling like their home stuff looks a bit too buy?!? (I know that must sound crazy coming from me!) But I feel like maybe the shots are a bit over-styled or perhaps a bit contrived looking? (nothing to take away from your darling post and sweet graphics that you've added, though!) and– I'm sure the prices are unbeatable. xoxo

  4. I love this collection! Everything looks fabulous! My favorite is the toothpaste shower curtain and that table runner in the second picture! I wish H&M Home would open a store in the US!


  5. I adore these styles, especially the handtowels – they don't appear on the US site – darn! I like the styling too.

  6. Well I'm loving this buffet of H&M Home products.. now I just need to know if they have a store nearby! I love touching and checking things before I buy them.. but based on what I see here, they've got really great stuff!

  7. H&M has a home store!?!?!

    1. How have I been missing this?


    2. I feel like I owe my credit card a formal apology in advance.

    Thanks for sharing! I'm so excited to get shopping 🙂

  8. there's so much that I like I might have to move house to fit it all in! just as well there isn't a store near me.

  9. Thanks for stopping by, folks, I love reading your thoughts and favourite picks from H&M Home's latest collection!

    @Justina – You're right, the prices are really, really good! I think the look of their Home brand is quite co-ordinated and graphic, and they tend to make products for whole rooms (shower curtain, towel, bath mat, wash bag etc)but if you pick and choose one or two pieces and work them into an existing scheme they can work really well.

  10. Wow will, that post was fantastic, love h&m anyway but their homewares just keep getting better!tempting stuff…x

  11. The deep shades of plum are really working for me…getting excited to see these colors in nature come autumn, woop woop!

  12. Love, love, love I have always loved H&M being a NY girl H&M has long been a staple so a home collection is no different. Great pieces thanks for sharing!

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.