The White Company: Spring/Summer 2011 Collection

The latest collection from The White Company offers a range of gorgeous neutrals and white hues that are perfect for summer entertaining. As a fan of brights I’m always keen to mix in some crisp white shades to refresh my more punchy hues – The White Company is my first stop for such pieces. They’ve styled their spring/summer 2011 offering to great effect – just check out those bedrooms! I really like that well stocked pantry and wooden box organiser; what pieces do you like?


  • Reply Blue Fruit March 28, 2011 at 11:04 pm

    I am surprised at you Will! Fancy all this whiteness brightening your day! Full of surprises, aren't you?

    They are beautifully styled shots, though, and all have a lovely coastal feel about them.

  • Reply Lily March 28, 2011 at 11:07 pm

    Really loving the top two photos.


  • Reply Karena March 28, 2011 at 11:12 pm

    Such lovely soothing images!! Very nice Will…a change for you!

    I have a new giveaway from The Zhush I think you will love…

    Art by Karena

  • Reply Annette March 28, 2011 at 11:20 pm

    what a pretty post 🙂 love me some white….

  • Reply Kathysue March 29, 2011 at 12:48 am

    will our Post go together today I did a post on white for Spring/Easter decor today it would fit right in here. Love all of these beautiful images. Kathysue

  • Reply March 29, 2011 at 1:15 am

    The white and grey is lovely together. I would love to see how you would inject color into the space.xx


  • Reply Girly Notes March 29, 2011 at 3:20 am

    amazing blog
    found the link somewhere and i love it 🙂

  • Reply Rachel @ Little Bits of Lovely March 29, 2011 at 4:15 am

    I love the white bed linen and glass jars! I also really love the wooden box for cleaning products – such a lovely way to store cleaning products xo

  • Reply Garden Grunt March 29, 2011 at 6:22 am

    Love these colors….calming yet fresh. Spot on!

  • Reply Belly B March 29, 2011 at 7:39 am

    Really love these photos. Nice to take a break from the colors once in a (very long) while 🙂

    Belly B

  • Reply Katie - Coco Målé March 29, 2011 at 8:52 am

    The pantry shelves are indeed amazing as is the shot of the jug with the cherry blossoms!!! I also love that bamboo chair, not sure whether they sell it or whether it's just a prop…

  • Reply Helena - A Diary of Lovely March 29, 2011 at 9:30 am

    ooh I have always loved the White Company they have really pretty things and now I even love them a bit more, such beautiful campaign!

  • Reply Will @ Bright.Bazaar March 29, 2011 at 9:53 am

    Katie – I've had a look on their website for you and can't find the chair in their 'For the Garden' or 'Furniture' sections, so it might just be for styling.

  • Reply Charlotta Ward March 29, 2011 at 11:28 am

    I love these guys and these photos are just stunning. Makes me homesick for some Swedish neutrals..

    x C

  • Reply Laura Trevey March 29, 2011 at 1:01 pm

    Oh my!! What gorgeous photos…. and so peaceful… I could live in that bedroom.


  • Reply Marianne Junqueira March 29, 2011 at 1:37 pm

    Gorgeous images!! This is exactly how whites and light greys go perfectly together!


  • Reply jenni March 29, 2011 at 1:52 pm

    Well my, my. All this white. I must say, I am a fan. Though I love my pinks and greens.

  • Reply Emily Marie March 29, 2011 at 2:08 pm

    I love white – it brings such a serene feel to a room. Lovely pictures!

  • Reply Nadia March 29, 2011 at 3:43 pm

    Wow. I am died and went to heaven! I LOVE LOVE LOVE white… I love even more white and grey together. So nice. My wedding colours and white, great, and lilac. 🙂

  • Reply Reshma March 29, 2011 at 4:12 pm

    Breathtaking pictures…awesome post my friend!
    Simply loved the dining table picture taken near the beach. What a lovely place that looks like!

  • Reply binkuk March 29, 2011 at 5:04 pm

    I want the wooden box for cleaning products as I am always being made to clean! X x

  • Reply mk graces March 29, 2011 at 5:29 pm

    oh i just die for these spaces! beautiful post.

  • Reply Andi of My Beautiful Adventures March 29, 2011 at 5:55 pm

    Is there anything more beautiful than white on white? Love it!

  • Reply Angel March 29, 2011 at 9:03 pm

    This comment has been removed by the author.

  • Reply mikasaestukasa March 29, 2011 at 9:08 pm

    Love your blog. I have become addicted to it 😉
    Started my own blog inspired by yours, feel free to visit



  • Reply Meagan, in house nester March 29, 2011 at 9:46 pm

    Will. You have the best taste ever. Adore this new White Company spread. Gorgeous! Keep up the great work,
    the row house nest

  • Reply nichole March 30, 2011 at 1:54 am

    These are fantastic. All of them!

  • Reply Cassie {Hi Sugarplum!} March 30, 2011 at 2:59 am

    those shots are so serene and peaceful! basically the opposite of my home, hosed down in color! i think I need two homes…one of each!

  • Reply justine rz March 30, 2011 at 7:12 am

    such a peaceful place. that's perfect, these shots are really beautiful

  • Reply Will @ Bright.Bazaar March 30, 2011 at 7:38 am

    Thank you all for your lovely comments about The White Co. collection. I think it could be one of their best yet; the way they effortlessly mix crisp and creamy whites with cool grey hues is spot on!

  • Reply Iola Runtuwailan March 30, 2011 at 10:42 am

    lovely images! it gets me in the whole summer mood!

    there is something about white textile and the sun that makes me smile!

  • Reply Terri March 30, 2011 at 1:20 pm

    Gorgeous, gorgeous! I've really been drawn to white lately, so I would love to step into any one of these images and spend the day. Thanks for sharing!

  • Reply LiveLikeYou March 30, 2011 at 4:32 pm

    From one color addict to another, there's nothing like those fresh punches of white, particularly in spring. That's what allows all the other colors to really shine!

  • Reply 3 Wren Street March 30, 2011 at 8:20 pm

    be still my heart !!! thank you

  • Reply Pearl April 1, 2011 at 8:49 am

    Gorgeous photos!!


  • Reply Edited Spaces August 26, 2016 at 8:31 pm

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