Do you find there are some things in life that you just get? The Kate Spade brand, for me, is one of those things. Their first ever European-based pop-up shop has opened it’s doors in Covent Garden, London and let me tell you, it is a treat for the senses. Preppy bright stripes welcomed me as I passed a lofty bunch of bright red balloons swaying gently in the wind, almost waving passers-by to come inside. Once through the double doors, I was greeted warmly by upbeat, knowledgeable and helpful sales assistants, who felt more like friends than staff. I’ve said it before: American companies know how to do retail. Properly. I was encouraged to relax and take in the space, so I spent time chatting to the staff about the previous evening’s launch party. A band called The Like performed; backed by Mark Ronson, they have a cool garage, rock-pop sound. Check them out!
The attention to detail throughout the pop-up shop – which has been designed to look like what Kate’s place would look like should she live in London – continues to surprise with each new room. From yellow colour blocking in the living room to chic matt green hues in the bedroom, the visual merchandising is as stylish and iconic as the brand’s product assortment. There’s even a photo booth which you can jump into and have six snaps taken as a free memento of your in-store experience. The pop-up shop is open until 10th November after which the brand will open a permanent retail space in Spring 2011. If you are in London then I would thoroughly recommend you pop in – the hour I spent inside the shop yesterday was the best fun I’ve had shopping in a long while. Well, with that utterly fabulous grey sofa, how could it not be?!
images and layout by Bright.Bazaar | album cover via The Like

Will Taylor

Will lives in NYC and is an interior design author and content creator. He's been blogging about his love of design, style and travel since 2009. His #MakeYouSmileStyle approach to decorating and dressing has inspired over one million Instagram uploads to the hashtag from followers across the world.


  1. Oh Kate, to me you are practically perfect in every way. Can't wait to visit when I'm next in London – thanks for sharing the tour Will 🙂

  2. oh brilliant Will, I'm definitely going over the weekend! looks amazing and happy to see the allow photos, I know many stores here wouldn't 😉 Love it, thank you so much, now I'm ever more excited! and I love your photos, cute!!! Ill definitely do a recap too but I have a feeling it won;t be as good as yours. Have a great weekend my dear, excited for Xfactor? xx

  3. Wow! Total ☛ ♡ ☺!! Thanks for giving us the inside tour. All that red, just love it! I wish I could have gone too.. Anything you brought home Will? Or you couldn't decide and just moved in? ; )

  4. oh my goodness! this shop is dreamy!!! the stripes, the yellow, the green, that gray sofa, the stools – EVERYTHING is awesome!!! great pictures , Will! you captured the store's ambiance just perfect! thanks for this post, I'm moving to London, particularly to Kate Spade's store!!!

  5. OMG! Its amazing! I have to go!!

    Love that stripy floor, those cushions, that type writer – Ummm so that would be everything then!!

    And i have that candle… 🙂

    Happy Weekend Will
    Rachie xo

  6. I ,love pop up shops and this is one of the best I have seen. Lots of wonderful ideas here. We had a pop up of Douglas Coupland for Roots, here in Toronto, which you would have loved!

  7. wow wee! you are too lucky! love those stools and the bold colored walls! yet another reason i need to go to london!


  8. I love it! Thanks for giving those of us who can't pop across the pond for a look, a look at the store!

    I'm seriously in love with the couch with the colourful buttons! So lovely… and your photo booth pictures are so fun! Hope you have a great weekend Will!!

  9. I'm a huge fan of Kate Spade and would LOVE to see all this in person – thanks for a great round-up – your pics are great eye-candy! I need to tuft something with mulit-coloured buttons… 🙂

  10. Will I am in love it is just amazing. As you said the details!!Wow!

    I have a Luxurious New Giveaway on my site….Come and enter!!

    Art by Karena

  11. I linked to this on my blog today! I'm *so* glad someone finally took the time to do some good coverage for those of us stuck across the pond 😉 Thank you!

  12. will, i love kate spade… and i love the way this store looks… but my FAV part of this post is how you laid it out. holy moly. boy- you're good. come give AK a make over.

  13. I don't think I have words to express how much I love this pop up shop! I think I will just leave it at that…

    And I thought you were super cute in the photo booth!!

    Have an amazing weekend Will!

  14. Oh, wow! That store is screaming your name!! Kate definitely knows what she's doing. Isn't that stationery quite fetching as well? 🙂 Have a great weekend.

  15. Amazing!! That button tufted couch with all the different color buttons? Books in the fire place? I Dies. You are too cute. Thanks for the tour!

  16. Pop-up shop via pop art galore. Great place to shop and find inspiration…Kate Spade and London at its best. Kudos.

  17. Oh wow, thanks for the vitual tour, Will, it looks amazing!! Love the stools with the wording, that grey sofa and that's just the start!

  18. Awesome Will1 Love that blast of yellow blocking everywhere! Was like being there. And love that couch!

  19. Pingback: The Painted Staircase - ARTBAR

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Hey, I'm Will

Welcome to Bright.Bazaar, my make-you-smile style corner of the internet. I’ve been sharing my love of beautiful design, feel-good homes, everyday style, inspiring travel and, pretty much everything in between, since 2009. As well as working as a content creator, I write interior design books and edit a bi-weekly e-newsletter called Smile Mail. I live in New York City with my heartmate and can often be found listening to Madonna’s Confessions album and dreaming up my next home renovation project.