Archive for: February, 2013



behind-the-scenes-of-ikea
Remember last year when I posted about going on an adventure with IKEA? Well, today I’m really excited because I’m blogging the first look at one of the activities I was lucky enough to experience during the trip. Friends, do you care to join me on a behind the scenes tour of the IKEA catalogue? Great: lights, camera, IKEA – let’s go!ikea-catalogue-behind-the-scenes
ikea-photographic-studio-almhult-sweden
europes-largest-photographic-studio
When you walk into IKEA Communications, which is located in the small town of Älmhult, Sweden, you instantly know where you are: a colourful, double-height wall adorned with head-shots of all the 280 co-workers who work on the catalogue towers above a row of KLIPPAN sofas neatly arranged into mini meeting areas. I was greeted with a friendly welcome from multiple co-workers and after a quick run down of the catalogue’s history I was all set to begin my adventure. I was guided towards two sizeable double doors where security codes were entered and I stepped into the creative heart of IKEA’s visuals.making-of-the-ikea-catalogue
photographing-the-ikea-catalogue
At 8,800 square metres, I was standing inside Europe’s largest photographic studio and it was a hive of activity: Interior designers were busy rearranging room sets or tweaking the styling before a photo shoot began; photographers paused to look through their camera lenses before liaising with the other people on set around big monitors; set builders painted walls and floors; and technicians hurried past with cables and cameras. I was eager to photograph as much as I could but, understandably, we were only allowed to take certain snaps because the team were busy working on the 2014 catalogue. I did, however, get the chance to have a go on set behind one of the cameras – talk about once in a life time opportunity, especially given that the IKEA catalogue is the largest printed media in the World! I was fascinated by the little room set that I shot in because it was tucked away in a far corner of the studio (complete with the co-worker car park outside the window!), yet it still felt like a sanctuary and I genuinely could have moved in! After experiencing what it’s like to shoot on set of the IKEA catalogue, I would could have walked away satisfied with my behind the scenes experience but the excitement wasn’t quite over…behind-the-scenes-ikeas-photographic-studio
After walking around a few corners and ducking under what must have been at least ten metre high drapes of fabric, I walked onto a vast set that had recently been dismantled ready to make way for a new room set. It was only then that the team told me the very spot I was standing has been used to shoot a location in the current catalogue. Yes, that was the point I jumped in the air with excitement. You can see the shot from this room set on page 106-7 in IKEA’s current catalogue.largest-photographic-studio-in-europe

I have lots more fun to show you from my trip but for now I hope you felt like you were right there with me experiencing the magic of creating the IKEA catalogue.

// Photography by Will Taylor, Clara Molden and IKEA

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breakfast-room-interior-design

I’ve always longed to have an apartment with enough space to place a bench along one side of a dining table, just like Stine (who authors a beautiful blog called, Stines Hjem) has in her dining room. I felt so inspired by how she layered gentle hues across the walls, textiles, lighting and furniture to create a cosy and informal eating space. This is the kind of dining area that isn’t too formal to sit around and chat with friends over a cup of tea, nor is it too informal to work for a grown up dinner party. Stine complimented the weathered wooden furniture with a soothing palette of dove grey hues and diluted duck egg shades – the duo of true blue pendants bring an element of surprise to the room. It makes my heart happy to see colourful spaces like these; spaces that spell out Home. What do you find inspiring about this dining area?

// Photography by Stines Hjem

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Happy-Home-Book
rice-dk-book
blue-painted-walls
the-happy-home-book
colorful-home-office
rice-book
colorful-kitchen-storage
happy-home-interiors-book

When I heard that Charlotte Hedeman Gueniau, founder of colourful homeware company Rice, was set to release a book centred around the Danish brand’s vibrant, happy and fun-loving ethos, I quite literally yelped with joy! I’ve written about Rice many times on Bright.Bazaar over the years (here and here, for example) so it’s a pleasure to now be reviewing Charlotte’s super jolly book, Happy Home. I was lucky enough to meet Charlotte last year and although we only spoke for a brief period, I can feel her warm spirit and energy for creating a vibrant and welcoming home throughout the Happy Home book. From bedrooms to bathrooms and kitchens to playrooms, and everything in between, Charlotte’s book is the ultimate guide to inviting a cheerful and welcoming feel – a feeling that’s synonymous with the Rice brand – into your own home. Peppered throughout you will find simple ‘happy home makes’ that give the Happy Home book a gentle crafty, informal, throw-yourself-into-decorating approach that encourages you to feel fearless when it comes to decorating yourself. The Happy Home book is written with heart and infectious energy that will make you want to jump up from the sofa to rearrange your kitchen cupboards or throw a brightly patterned bedspread over the bed. Go on, add the Happy Home book to your decorating book arsenal today and enter Charlotte’s wonderful world!

// Photography of book by Will Taylor | Book images copyright Jacqui Small Publishing

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