As I flew back to London after speaking on a social media panel at IMM Cologne in Germany, I was looking out of the plane window at the twinkling golden lights of the toy town-like cities below and wondering not only how to digest the day’s learnings, but also how best to share it with so many of you across the world who were unable to attend. An hour later as I lugged my case (seriously, when will I learn to pack lightly for a two day trip?) I saw an in-flight magazine left open at an infographic and ‘ping!’, I knew instantly how to share my key findings with you all. Now, as you can see, I’m no graphic designer so calling this an infographic is massively overselling it but I couldn’t think of an more suitable word to describe it, so I figured I’d just roll with it!

Each time I speak alongside fellow bloggers I am reminded just how inspiring it is to hear the diverse stories behind one another’s blogging adventures. On this occasion I spoke about social media alongside the following inspiring and knowledgable people: Holly Becker, blogger, columnist and author of two best-selling books; Steffi Luxat, blogger, author and magazine journalist; Costas Voyatzis, blogger and Pinterest tastemaker; Micle-Mihai Cristian, CEO of Freshhome; and editors from huge architecture and home interview websites Archiportale and Freunde von Freunden. I’d like to send thanks to my fellow panelists for sharing their wise words, as well as to everyone who came to the panel and took part in the social media Q&A. So, with that, I leave you with five of my key social media tips from the event. Feel free to share and pin the ‘infographic’ – here’s to sharing all of our experiences and making social media an even richer part of our daily lives!

// Top photo by Courtney Price | Snapshots by (left to right) Luzia Pimpinella | Life In Sketch | Little One | Background & infographic by Will Taylor


  • Reply Jee | Oh, How Civilized January 17, 2013 at 1:07 am

    Great tips, Will!

  • Reply Samantha penner January 17, 2013 at 4:20 am

    What an awesome opportunity- congratulations on speaking! I love your tips, and for what it’s worth I think it is a beautiful infographic.

  • Reply Dancing Branflake January 17, 2013 at 6:13 am

    I love these tips so much! Especially not crowding the platform. So true! Sometimes bloggers just overwhelm me.

  • Reply Hannah January 17, 2013 at 7:21 am

    Great tips- thanks for sharing! I think not crowding is really key- it’s so easy to switch off if you’re bombarded by stuff!

  • Reply Gudy Herder January 17, 2013 at 9:04 am

    Will, I really liked your presentation, specially the Pinterest tips. Great insight and a very charming keynote I have to say!

  • Reply Hege January 17, 2013 at 9:12 am

    Great post, Will! I would have loved to be there here you all speak.
    Can I please ask which platform you use to time Twitter?
    I take it you don’t sit there all day tweeting ha ha!

    • Reply Will @ Bright.Bazaar January 17, 2013 at 9:18 am

      @Hege Hi! Sure, so my blog posts are automatically linked to my twitter account, but you should check out HootSuite, which is a great tool for scheduling tweets in advance if you need to.

  • Reply Hege January 17, 2013 at 9:36 am

    Thanks, Will! I’ll check it out. :)

  • Reply Ilaria January 17, 2013 at 9:55 am

    And what about the dress code? You look great! ;-)

  • Reply Elli @STudio34e January 17, 2013 at 10:01 am

    Thank you Will for your useful tips! I would love to be there but i couldn’t because of my job. So is really great reading some of your advices at your blog!

  • Reply tina @colourliving January 17, 2013 at 10:01 am

    Will, you handsome devil. You looked like a very young Clark Gable (stop blushing!!)

    As a Graphic Designer I can tell you that it’s not always about polished skills. It’s about raw talent and you have it!

    Thanks for sharing!

  • Reply caroline @trend-daily January 17, 2013 at 11:11 am

    Perfect…I have no doubt you did a gorgeous little presentation Will xx ;-)

  • Reply Rachel {Little Bits of Lovely} January 17, 2013 at 11:26 am

    Sounds like a great conference Will, I wish I could have gone! Thank you for sharing your tips with us :) PS you look so dashing in your suit + bow-tie xx

  • Reply Toni @ Skandivis January 17, 2013 at 11:29 am

    H e l l o! You look just stunning! And the tips – well they are looking great too Toni xxx

  • Reply clara January 17, 2013 at 12:03 pm

    It was so nice to meet you there… I’m so looking forward to see you in Stockholm… and I’m really in love with your rule picky oinner! What a great word!

  • Reply Mary {hop interiors} January 17, 2013 at 1:11 pm

    Hey Will,

    As always another great blog post! Love your top tips too. Makes me even more excited about Meet The Blogger Stockholm! The count begins…. Whoop Whoop.


  • Reply tim@designmaze January 17, 2013 at 1:56 pm

    Thanks for the great tips! I am so having them pin on my bulletin board for daily reminder! and what an outfit you’ve got going there! love that little pop of orange and a polka dot bow tie … MR you need to also write a fashion column for GQ!

    What a fantastic trip and congrats again for being on the panel! Wish I was there to learn from the experts too! Now you have got to tell me all about it when I see you in … hm … 11 months!

  • Reply Lena January 17, 2013 at 3:53 pm

    I like that infographic, great summary, short and right to the point! And you really answer your readers’ questions even though you get tons of comments and questions, so you’re the best example for that tip! I noticed that when I visited your blog for the first time.

  • Reply Jeanne January 17, 2013 at 5:04 pm

    Wonderful tips, Will! They are so important to the success of building a good following and blog. Thanks for sharing it.

    By the way, you looked so dapper at the event. Kept seeing your blue suit and bow tie everywhere on social media. :)

    xo Jeanne

  • Reply megan soh January 17, 2013 at 6:03 pm

    fantastic tips, will! these are right on the money.
    looks like you had a great time! (:

  • Reply RAchie January 17, 2013 at 9:26 pm

    I bet you were fab! Love the infographic!
    Rachie xo

  • Reply Valentina Appuntidicasa January 17, 2013 at 9:47 pm

    Thanks Will! Your way to share ideas, inspirations, tips and your way of blogging are so involving!
    You deserve all the best!
    hugs and kiss

  • Reply rincy January 18, 2013 at 4:55 am

    Will! You were fantastic in panel. I loved your insight and advice, so happy I got to be a part of the afternoon with you all. Best and happy wishes for your adventures in Paris! :)

  • Reply Gerard @Walnutgrey January 18, 2013 at 10:34 am

    Your infographic is very cool Will and the tips make a lot of sense. Transparency is one of the most important things that any blogger, writer, business can bring.

    Best. G

  • Reply Erin | House of Earnest January 18, 2013 at 5:42 pm

    Love your tips! I bet you were awesome in your panel!!

  • Reply susan January 19, 2013 at 12:01 am

    Great tips Will, thanks for sharing!

  • Reply julia [lifeonchurchill] January 19, 2013 at 9:51 pm

    thanks for these! how do you balance personal vs design posts? I read somewhere 20/80% do you have a method?

    • Reply Will @ Bright.Bazaar January 19, 2013 at 10:52 pm

      @Julia – I think it’s best to go with what feels natural to you and your readers. Find a rhythm that works for you and stick to it – the readers that resonate with it will, too! :)

  • Reply paul September 13, 2013 at 4:39 pm

    Thanks for sharing! In a few month, the next IMM Cologne will take place. Will you join?

  • Leave a Reply